I explored the end-end buying experience in the iOS app - landing page → searching for a product → visiting the product page → adding items to the cart → checkout and payment → repurchasing a previously bought item. Throughout this user journey, I encountered many issues that made the whole experience feel sub-standard compared to the experience offered by other marketplaces like Amazon, Airbnb, Uber, etc.
Given LBB mainly targets the millennials in the metro cities of India, at least 10-20% of its user base would be using an iPhone. This makes the iPhone user cohort important to LBB’s business goals.