Keerthanaasri J P

Keerthanaasri J P

Hi, this is Keerthanaasri J P, from Chennai, a dentist turned product person. After completing my education in healthcare and clinical background, I started my career as a content writer in a fem-tech company. Working at an early-stage start-up, required me to wear multiple hats and that is when I got exposure to the product space. I got hands-on experience in end-to-end management of an aggregator E-Commerce site and a scripted chatbot for preventive fertility care. Having discovered my fervour for developing effective strategies to build products, I did a career accelerator program to upskill myself for a thriving product career. I am passionate about working with cross-functional teams around delivering values and building products that people need, use, and love."

keerthanaasrivetri.wixsite.com

Resume

Projects

Published Work

Work Experience

CanIT Solutions

Content Writer (Marketing)

CanIT Solutions

October 2023 - Present 8m

Content Writer (Marketing)

Freelancer

December 2022 - September 2023 9m

Associate Product Manager

Mind&Mom

December 2021 - September 2022 9m

Mind&Mom

Content Strategist & Writer (Marketing)

Mind&Mom

September 2021 - September 2022 1y

Education

Upraised

Fellowship - Product Management

2023 - 2023

Saveetha Dental College

FDS - Fellowship in Dental Implantology

2020 - 2021

Ragas Dental College

BDS - Dentistry

2014 - 2019

See Resume

Projects

Here is my take on the problem statements which were of particular interest to me

Case Study

product work illustration

E-Commerce website

End-to-end management of the website: Onboarded 20 brands, fostered brand relations, enhanced the UI/UX of the site which showed an increase in click through rates and scrolls by 25%. Boosted sales up to 2L/month with B2B partnerships.
product work illustration
Mind&Mom

Mind&Mom

Healthcare

Case Study

product work illustration

Scripted chatbot for preventive fertility care

End-to-end management of a scripted chatbot for preventive fertility care of women. Phase 1 execution: menstrual cycle tracking and reminders in whatsapp.
product work illustration
Mind&Mom

Mind&Mom

Healthcare

PRD

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Increasing the number of nights booked in Airbnb

Airbnb reported deceleration in nights and experiences booked. It said it had 115.1 million nights and experiences booked during the second quarter, up almost 11%, but less than the 117.6 million.
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Airbnb

Airbnb

Travel & Tourism

Case Study

product work illustration

Private social network for colleges connecting students and faculties

The current educational landscape lacks a platform for students to connect with their peers and faculty members that caters exclusively for academic needs
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ADDA

ADDA

Education

Published Work

Collection of articles or papers written and published online.