Product Management Mastery
Change your career trajectory by consistently delivering impact
Demonstrating repeatable impact is the ONLY thing that matters early in your career. This 14 week course is a playbook for all the hard parts.
Say goodbye to hacks, firefighting and learn how to create repeatable, scalable impact in a structured way
100% money-back guarantee for the first 15 days
Our alumni are building world class products at
Who is it for?
Is this course right for you?
Our program is tailored for folks who are driven and motivated to build a career in product management.
You are in the first four years of your product career
You are ambitious & want to grow faster than your peers.
You are willing to invest at least 6 hrs/week to learn & upskill
Course Overview
You will be surprised with
your own progress
You will experience super fun, yet challenging learning
which will bring transformation in unexpected ways
Learn via learn parties
Learn from real world operators
Learn in public, build in public
Build a lifelong network
Ace the final interview
Live, interactive learning with
learn parties
You will learn all things Product Management with our unique & innovative new format called Learn Party™.
Every Sunday, you'll join an exciting "party" taught by a seasoned real world operator. You will learn from the best & apply your learnings real time through live activities.
Live, interactive learning with
learn parties
You will learn all things Product Management with our unique & innovative new format called Learn Party™.
Every Sunday, you'll join an exciting "party" taught by a seasoned real world operator. You will learn from the best & apply your learnings real time through live activities.
Learn from real world operators
that have built Indian unicorns
You will learn from indian real world operators at Swiggy, CRED, Razorpay
Save yourself years of mistakes and directly learn frameworks that incorporate all their best practices. Transform into a PM that delivers impact.
Learn in public, build in public
You will apply everything you learn, to a real world situation through a weekly assignment [ex; opportunity solution tree, concept note etc.]
A top product leader will share feedback on each assignment, so that you build high quality proof of work that can open new doors for you!
Build a lifelong network of driven
people
Careers are built over the years, and your network always comes in handy. Surround yourself with smart people who constantly raise the bar & push you to excel.
You will have lifelong access to the top product minds of the country!
Personalized Interview practice
with actionable feedback
You will get exhaustive interview prep. Tips on how to build a resume, linkedin and portfolio, that help you stand out in the job market
Practice 6 peer, and 3 expert interviews with detailed actionable feedback that will help you ace the final interview
**Only available for the VIP track
Weekly Schedule
Meet the magic loop.
Focus on one core skill every week.
Learn, apply, get feedback, improve and repeat.
You will have to commit to investing ~6-7 hrs of dedicated time to this program every week.
Skill Sundays
10:00 AM - 12:30 PM
Live, fun, engaging learn parties where seasoned real world operators will help you master one skill every week
Monday
Tool Tuesdays
8:30 - 9:30 PM
Live session on how you can leverage AI to become a more productive product manager
Workshop Wednesdays
8:30 - 9:30 PM
Top assignments in the cohort are discussed so that you can improve your approach.
You will also get 1:1 feedback on your own submission
Thursday & Friday
Submission Saturdays
05:00 PM
You will be submitting your assignment every Saturday by 5:00 PM on Slack.
Course Curriculum
What will you Learn
The curriculum teaches you step-by-step, how
a product is built in the real world.
01
Becoming an excellent problem solver
Week 1
Becoming an excellent problem solver
Expert
Trupthi ShettyEx Cred, Mckinsey
The #1 skill as a PM is the ability to identify the right problems. Most early PMs make the mistake of jumping to the solution without understanding the problem clearly. We want you to internalize this in your first week at Upraised.
Skills you will master
Internalize that product management is problem solving
Learn how to build products that build both customer & business value
Problem solving framework of discovery, delivery and measuring impact
How to become problem obsessed vs solution obsessed
How to define the growth funnel for a product
How to identify impactful problems as a PM
Proof of work you will build
Pick a product with your coach, that you will work on for the rest of the program
Pick a product with your coach, that you will work on for the rest of the week
Dogfood the product to discover interesting problems that it solves
Case Studies on
Swiggy
Cultfit
02
Using data trends to identify impactful problems
Week 2
Using data trends to identify impactful problems
Expert
Mona GandhiEx Airbnb, Founder at Upraised
Since problem discovery is the most critical aspect of a PMs role, we will spend the next 3 weeks in helping you master this skill.
The first way to identify impactful problems is by using data trends. The key is to start with your goal & break output metrics into actionable input metrics.
Skills you will master
How to identify your goal
Learn how to break your goal (output metric) into actionable input metrics
Building the right dashboards rituals so that you can identify impactful problems on a routine basis
Learn how to do effective RCA's, so that you can go beyond symptoms & focus on problems that matter
Proof of work you will build
Just like a PM in real life, You will start with identifying your goal metric and breaking it into actionable input metrics
Identify L1 & L2 output metrics for acquisition, monetization and retention for each business line of the company
Break down the L1&L2 metrics to the last level of actionability for all parts of the growth funnel in the business line you are working
Nail down the goal metric you will focus on for the rest of the program
Case Studies on
Spotify
Swiggy
03
Using Competitive research to identify impactful problems
Week 3
Using Competitive research to identify impactful problems
Expert
Trupthi ShettyEx Cred, Mckinsey
The last way to identify impactful problems is by using competitive research.
You will bust myths regarding competitive research & understand how it can be a powerful tool to understand user needs & impactful problems
Skills you will master
Learn how to identify your competitors
Learn how you can use competitive intelligence to understand user needs
Use tools to get started with competitive research
Learn how to start building a network of PMs that can help you for life
Proof of work you will build
Use competitive research to get a better understanding of the needs of your target user
Clearly define the alternatives for your product from a customer pov
Pick one company that you want to do research on in depth
Use tools like wayback machine, similarweb, review mining, publicly available interviews to build a competitive research document
Talk to 1-2 people in the company to benchmark a few critical competitive metrics
Case Studies on
Zomato
CRED
Airbnb
04
Using user research to identify impactful problems
Week 4
Using user research to identify impactful problems
Expert
Mona GandhiEx Airbnb, Founder at Upraised
User research is a powerful way to develop a deep understanding of the problem. You will understand who is your target customer & learn to connect your research to business goals
Skills you will master
Understand the mindset of a user researcher, be a digger and not a diver
Translate your business goal into a research question
Understand the process of preparation, research and synthesis and how to distribute your time
Understand when to use different types of qualitative & quantitative research methods
How to interview customers the right way
How to make the right survey questionnaire
How to mine your CS tickets, reviews & use your own product for insights
Learn how to synthesize your research & communicate it to the right stakeholders
Learn to avoid common mistakes made during user research
Proof of work you will build
Craft a research question, tied to the business goal you identified in week 2 & talk to your users to devlop a deep understanding of the problem
Clearly articulate the business goal you are trying to achieve
Define a research question that will help you unlock your business goal
Build a discussion guide for your research question
Synthesize results (with the help of AI)
Case Studies on
Airbnb
Zepto
Lego
05
Map your opportunity space & chose a target opportunity
Week 5
Map your opportunity space & chose a target opportunity
Expert
Shivangi ShrivastavaNew Initiatives at Swiggy
A lot of PMs make the mistake of prioritizing solutions, not opportunities
Skills you will master
Understand the opportunity solution tree
Map the opportunity space
Identify distinct opportunities that can impact your goal metric & build your opportunity tree
Learn how to avoid common mistakes while opportunity mapping
Prioritize opportunities and chose a target opportunity
Proof of work you will build
Use all your insights from the first four weeks, to build an opportunity tree that will help move the goal metric you are responsible for
Map your opportunity space
Build an opportunity tree with the right parent & sibling opportunities
Prioritize opportunities and pick one target opportunity to work on
Case Studies on
Netflix
06
Working with stakeholders
Week 6
Working with stakeholders
Expert
Swamy SeetharamanCTO at Cred
Learn how to align & build trust with your most critical stakeholders. Learn how to work with them as co-pilots who can help you come up with delightful solutions.
Skills you will master
Your stakeholders don't exist to execute your ideas, and need to be involved from the problem discovery phase. Learn how to engage with stakeholders effectively so that you can build credibility in the organization.
Learn to identify your critical stakeholders
Group your stakeholders using the AAI framework
Understand the maslow hierarchy of needs for each of your critical needs
Design context sharing needs
Build an execution plan for stakeholder updates
Proof of work you will build
Continue working on previous week's assignment with feedback from your PM coach
07
Coming up with solution ideas for your target opportunity
Week 7
Coming up with solution ideas for your target opportunity
Expert
Shivangi ShrivastavaNew Initiatives at Swiggy
Learn how to work within your goals & constraints to build solutions that your customers will love
Skills you will master
Come up with solution ideas for your target opportunity
Learn the advantages of coming up with ideas individually vs brainstorming
Shortlist the winning idea using storymaps
RICE, KANO and Moscow prioritization methods
Breadboarding the winning idea
Identifying hidden assumptions or "big bet"
Proof of work you will build
You will now brainstorm to arrive at the right solution for your problem. This will be done for one target opportunity that you have chosen from your opportunity tree
Come up with solution ideas for your target opportunity
Prioritize and shortlist the winning idea using storymaps
Breadboard the winning idea
Case Studies on
Netflix
08
Writing a detailed Concept note for your target opportunity
Week 8
Writing a detailed Concept note for your target opportunity
Expert
Shashank MehtaRazorpay
Learn how to align & excite your stakeholders using concept notes
Skills you will master
Using concept notes vs PRDs to drive alignment
Key use cases of a concept note
Writing a great project summary
Good & bad examples of different sections in the concept note
Proof of work you will build
Write a detailed concept note for your product & target opportunity
Case Studies on
Swiggy Instamart
09
Tech for PMs
Week 9
Tech for PMs
Expert
Jatin ParabCodecademy
Understand all the tech fundamentals you need to collaborate with engineers
Skills you will master
How the internet works
Understanding frontend & backend
Understanding the codebase
Understanding databases
Understand how APIs work, major components of APIs
Webhooks
Software development lifecycle
Testing
Deployment & Maintenance
Proof of work you will build
Continue working on the concept note with feedback from your coach
10
Writing a PRD
Week 10
Writing a PRD
Expert
Jatin ParabCodecademy
Learn how to write effective PRD's
Skills you will master
Writing effective PRDs
Objective and Goals- Why are you building the product/feature, what will you achieve?
Release- When it will release?
Features- What exactly are you building?
User Experience and Design Notes- How the user will use the feature?
System and environment requirements- What all requirements will be needed
Assumptions and use cases- What If/Challenges to be faced?
Proof of work you will build
Write a detailed PRD for your product & target opportunity
11
Measuring Impact & communicating success
Week 11
Measuring Impact & communicating success
Expert
Shashank MehtaRazorpay
Product management is iterative, you will learn how to ship your feature, measure impact and go back to the drawing board if needed
Skills you will master
Understanding what to measure and at what frequency
Defining the right tracking events & instrumentation
Identify the right stakeholders to communicate success, failure
Guidelines for communication that build credibility in the org
How to start iterating and communicate your plan of action, in case your goal metric did not move as anticipated
Proof of work you will build
Continue working on your PRD with feedback from your coach
12
Resume, portfolio
Week 12
Resume, portfolio
Skills you will master
How to build an effective resume and portfolio
Proof of work you will build
Make your resume
13
Interview Prep
Week 13
Interview Prep
Skills you will master
Building your linkedin and professional network
Proof of work you will build
Optimizing your linkedin profile + building your network
14
Interview Prep
Week 14
Interview Prep
Skills you will master
Behavioral questions Learn party + Interview ettiquetes
Approaching PM interview questions
How to answer estimation questions
How to answer analytical questions
15
Interview Prep
Week 15
Interview Prep
Skills you will master
How to plan your career roadmap & identify and apply for the right opportunities
How to answer execution questions
How to answer product design questions
16
Career planning
Week 16
Career planning
Skills you will master
Negotiation and offer closure
How to answer product strategy questions
How to answer favorite product questions
17
Practice interviews with peers
Week 17
Practice interviews with peers
Skills you will master
Practice 3 interviews with your peers and get detailed actionable feedback
18
Practice interviews with experts
Week 18 - 20
Practice interviews with experts
Skills you will master
Practice 1 interview with a product leader & 2 interviews with your peers to get detailed actionable feedback
Course Fees
Ready to supercharge your product career?
The next cohort starts on 1st August.
Core
11 learn parties - fun, engaging and actionable learning
Weekly assignments to apply every skill you learn
Feedback on every assignment
Live AI Sessions to improve your productivity
Ship a real product end to end with your capstone project
Lifetime community access
Total Price (Including GST)
₹ 99,000
VIP
Limited to 20 Spots. Invite Only
Limited to 20 Spots. Invite Only
Pillar 4: Dedicated VIP Placement Support for 20 weeks
2 weeks of exhaustive interview preparation
Resume, linkedin and portfolio building support
6 peer to peer, and 3 expert mock interviews with detailed actionable feedback
Total Price (Including GST)
₹ 1.75 L
Upraised Reviews
We have placed 300+ students like you
You HAVE to do this. The insights are 🔥
Upraised completely shifted my perspective about my career. The conversations with my coach constantly inspired new ways of thinking & gave me the confidence to dream BIG.
Upraised is a quality shortcut for your transition to a product role.
What could've taken me more than a year, with the Upraised, I was able to do it in 4 months.
Best educational investment I ever made
Upraised helped me become a product manager when my MBA degree could not. it is by far the best educational investment I have ever made
No BS. Only Actionable insights that you can apply from tomorrow.
There is no BS. No fake magic sauce. You actually get your hands dirty, and learn along the way. The growth I achieved by getting real time feedback on my work was just phenomenal
Thanks to Upraised I am killing it at my new product role
Got into a product role after a degree in Infrastructure planning
I had almost joined another program, but thank god I learnt about Upraised at the last minute.
The program helped me double down on my strengths & get into my dream role
Ended up bagging more than one product offer
A couple of years into my first job, I knew product management was the right fit for me. I was at Byju's and was fascinated by the work PMs in the company were doing.
At the beginning, there was a lot of doubt. My gut kept telling me, I could be a great PM. Years in sales & program management had taught me valuable lessons around communicating effectively, influencing without authority and having a keen eye for data.
But, I was scared!
Ended up really stepping up my game with Upraised & getting more than one offer
Totally worth the hype
I get so many many messages asking if Upraised is worth the hype. And I always say - TOTALLY.
Anmol Prabhakar
PM at Leverage Edu
You cant go wrong with Upraised
You need someone to be with you for the emotional up & downs of a career change. Someone who sticks with you all the way.
Most courses are transactional, there is no personalised attention but I needed someone who could tell me “You can do it”
My coach, counsellors made the tough transition to product possible
Once an Upraiser, Always an Upraiser
I have grown so much with Upraised, first as a student and now as a coach and mentor
I have built a networks of brilliant product folks that is going to be with me for a lifetime
Akshay Kingar
Principal Product Manager at InMobi
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