Product Management Mastery

Change your career trajectory by consistently delivering impact

Demonstrating repeatable impact is the ONLY thing that matters early in your career. This 14 week course is a playbook for all the hard parts.

Say goodbye to hacks, firefighting and learn how to create repeatable, scalable impact in a structured way

100% money-back guarantee for the first 15 days

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Our alumni are building world class products at

Who is it for?

Is this course right for you?

Our program is tailored for folks who are driven and motivated to build a career in product management.

You are in the first three years of your product career

You are ambitious & want to grow faster than your peers.

You are willing to invest at least 6 hrs/week to learn & upskill

Course Overview

You will be surprised with
your own progress

You will experience super fun, yet challenging learning
which will bring transformation in unexpected ways

Learn via learn parties

Learn from real world operators

Learn in public, build in public

Build a lifelong network

Ace the final interview

Live, interactive learning with
learn parties

You will learn all things Product Management with our unique & innovative new format called Learn Party™.

Every Sunday, you'll join an exciting "party" taught by a seasoned real world operator. You will learn from the best & apply your learnings real time through live activities.

Learn from learn parties

Live, interactive learning with
learn parties

You will learn all things Product Management with our unique & innovative new format called Learn Party™.

Every Sunday, you'll join an exciting "party" taught by a seasoned real world operator. You will learn from the best & apply your learnings real time through live activities.

Learn from learn parties

Learn from real world operators
that have built Indian unicorns

You will learn from indian real world operators at Swiggy, CRED, Razorpay

Save yourself years of mistakes and directly learn frameworks that incorporate all their best practices. Transform into a PM that delivers impact.

Learn from real world operators

Learn in public, build in public

You will apply everything you learn, to a real world situation through a weekly assignment [ex; opportunity solution tree, concept note etc.]

A top product leader will share feedback on each assignment, so that you build high quality proof of work that can open new doors for you!

Image of a learner working with a mentor during a 1:1 coaching session to help him write a PRD.

These sessions are designed to help users
      
-Get comprehensive & continuous feedback
-Build network with product leaders
-Solve real world product problems

Build a lifelong network of driven
people

Careers are built over the years, and your network always comes in handy. Surround yourself with smart people who constantly raise the bar & push you to excel.

You will have lifelong access to the top product minds of the country!

Image of learning dashboard of two users with different product topics to focus on for the week showcasing personalized learning in action. The benefits of personalized learning are:
-Focus on one core skill every week
-Apply your learnings in real world situations
-Stay consistent with progress tracking throughout the program

Personalized Interview practice
with actionable feedback

You will get exhaustive interview prep. Tips on how to build a resume, linkedin and portfolio, that help you stand out in the job market

Practice 6 peer, and 3 expert interviews with detailed actionable feedback that will help you ace the final interview

**Only available for the VIP track

Image of a learner with a product expert during a mock interview. The benefit of which are:
-Get rid of interview anxiety
-Structure your answers better during the actual interview
-Crack the final interview at the first go

Learners will also get detailed actionable feedback on their performance after the interview

Next cohort starts on 23rd May.

Seats filling fast

Weekly Schedule

Meet the magic loop.

Focus on one core skill every week.

Learn, apply, get feedback, improve and repeat.

You will have to commit to investing ~6-7 hrs of dedicated time to this program every week.

Skill Sundays

10:00 AM - 12:30 PM

Live, fun, engaging learn parties where seasoned real world operators will help you master one skill every week

Monday

Tool Tuesdays

8:30 - 9:30 PM

Live session on how you can leverage AI to become a more productive product manager

Workshop Wednesdays

8:30 - 9:30 PM

Top assignments in the cohort are discussed so that you can improve your approach.

You will also get 1:1 feedback on your own submission

Thursday & Friday

Submission Saturdays

05:00 PM

You will be submitting your assignment every Saturday by 5:00 PM on Slack.

Next cohort starts on 23rd May.

Seats filling fast

Course Curriculum

What will you Learn

The curriculum teaches you step-by-step, how
a product is built in the real world.

01

Becoming an excellent problem solver

Week 1

Becoming an excellent problem solver

Trupthi Shetty

Expert

Trupthi ShettyEx Cred, Mckinsey

The #1 skill as a PM is the ability to identify the right problems. Most early PMs make the mistake of jumping to the solution without understanding the problem clearly. We want you to internalize this in your first week at Upraised.

Skills you will master

  • Internalize that product management is problem solving

  • Learn how to build products that build both customer & business value

  • Problem solving framework of discovery, delivery and measuring impact

  • How to become problem obsessed vs solution obsessed

  • How to define the growth funnel for a product

  • How to identify impactful problems as a PM

Proof of work you will build

Pick a product with your coach, that you will work on for the rest of the program

  • Pick a product with your coach, that you will work on for the rest of the week

  • Dogfood the product to discover interesting problems that it solves

Case Studies on

Swiggy

Swiggy

Cultfit

Cultfit

02

Using data trends to identify impactful problems

Week 2

Using data trends to identify impactful problems

Mona Gandhi

Expert

Mona GandhiEx Airbnb, Founder at Upraised

Since problem discovery is the most critical aspect of a PMs role, we will spend the next 3 weeks in helping you master this skill.

The first way to identify impactful problems is by using data trends. The key is to start with your goal & break output metrics into actionable input metrics.

Skills you will master

  • How to identify your goal

  • Learn how to break your goal (output metric) into actionable input metrics

  • Building the right dashboards rituals so that you can identify impactful problems on a routine basis

  • Learn how to do effective RCA's, so that you can go beyond symptoms & focus on problems that matter

Proof of work you will build

Just like a PM in real life, You will start with identifying your goal metric and breaking it into actionable input metrics

  • Identify L1 & L2 output metrics for acquisition, monetization and retention for each business line of the company

  • Break down the L1&L2 metrics to the last level of actionability for all parts of the growth funnel in the business line you are working

  • Nail down the goal metric you will focus on for the rest of the program

Case Studies on

Spotify

Spotify

Swiggy

Swiggy

03

Using Competitive research to identify impactful problems

Week 3

Using Competitive research to identify impactful problems

Trupthi Shetty

Expert

Trupthi ShettyEx Cred, Mckinsey

The last way to identify impactful problems is by using competitive research.

You will bust myths regarding competitive research & understand how it can be a powerful tool to understand user needs & impactful problems

Skills you will master

  • Learn how to identify your competitors

  • Learn how you can use competitive intelligence to understand user needs

  • Use tools to get started with competitive research

  • Learn how to start building a network of PMs that can help you for life

Proof of work you will build

Use competitive research to get a better understanding of the needs of your target user

  • Clearly define the alternatives for your product from a customer pov

  • Pick one company that you want to do research on in depth

  • Use tools like wayback machine, similarweb, review mining, publicly available interviews to build a competitive research document

  • Talk to 1-2 people in the company to benchmark a few critical competitive metrics

Case Studies on

Zomato

Zomato

CRED

CRED

Airbnb

Airbnb

04

Using user research to identify impactful problems

Week 4

Using user research to identify impactful problems

Mona Gandhi

Expert

Mona GandhiEx Airbnb, Founder at Upraised

User research is a powerful way to develop a deep understanding of the problem. You will understand who is your target customer & learn to connect your research to business goals

Skills you will master

  • Understand the mindset of a user researcher, be a digger and not a diver

  • Translate your business goal into a research question

  • Understand the process of preparation, research and synthesis and how to distribute your time

  • Understand when to use different types of qualitative & quantitative research methods

  • How to interview customers the right way

  • How to make the right survey questionnaire

  • How to mine your CS tickets, reviews & use your own product for insights

  • Learn how to synthesize your research & communicate it to the right stakeholders

  • Learn to avoid common mistakes made during user research

Proof of work you will build

Craft a research question, tied to the business goal you identified in week 2 & talk to your users to devlop a deep understanding of the problem

  • Clearly articulate the business goal you are trying to achieve

  • Define a research question that will help you unlock your business goal

  • Build a discussion guide for your research question

  • Synthesize results (with the help of AI)

Case Studies on

Airbnb

Airbnb

Zepto

Zepto

Lego

Lego

05

Map your opportunity space & chose a target opportunity

Week 5

Map your opportunity space & chose a target opportunity

Shivangi Shrivastava

Expert

Shivangi ShrivastavaNew Initiatives at Swiggy

A lot of PMs make the mistake of prioritizing solutions, not opportunities

Skills you will master

  • Understand the opportunity solution tree

  • Map the opportunity space

  • Identify distinct opportunities that can impact your goal metric & build your opportunity tree

  • Learn how to avoid common mistakes while opportunity mapping

  • Prioritize opportunities and chose a target opportunity

Proof of work you will build

Use all your insights from the first four weeks, to build an opportunity tree that will help move the goal metric you are responsible for

  • Map your opportunity space

  • Build an opportunity tree with the right parent & sibling opportunities

  • Prioritize opportunities and pick one target opportunity to work on

Case Studies on

Netflix

Netflix

06

Working with stakeholders

Week 6

Working with stakeholders

Swamy Seetharaman

Expert

Swamy SeetharamanCTO at Cred

Learn how to align & build trust with your most critical stakeholders. Learn how to work with them as co-pilots who can help you come up with delightful solutions.

Skills you will master

Your stakeholders don't exist to execute your ideas, and need to be involved from the problem discovery phase. Learn how to engage with stakeholders effectively so that you can build credibility in the organization.

  • Learn to identify your critical stakeholders

  • Group your stakeholders using the AAI framework

  • Understand the maslow hierarchy of needs for each of your critical needs

  • Design context sharing needs

  • Build an execution plan for stakeholder updates

Proof of work you will build

Continue working on previous week's assignment with feedback from your PM coach

07

Coming up with solution ideas for your target opportunity

Week 7

Coming up with solution ideas for your target opportunity

Shivangi Shrivastava

Expert

Shivangi ShrivastavaNew Initiatives at Swiggy

Learn how to work within your goals & constraints to build solutions that your customers will love

Skills you will master

  • Come up with solution ideas for your target opportunity

  • Learn the advantages of coming up with ideas individually vs brainstorming

  • Shortlist the winning idea using storymaps

  • RICE, KANO and Moscow prioritization methods

  • Breadboarding the winning idea

  • Identifying hidden assumptions or "big bet"

Proof of work you will build

You will now brainstorm to arrive at the right solution for your problem. This will be done for one target opportunity that you have chosen from your opportunity tree

  • Come up with solution ideas for your target opportunity

  • Prioritize and shortlist the winning idea using storymaps

  • Breadboard the winning idea

Case Studies on

Netflix

Netflix

08

Writing a detailed Concept note for your target opportunity

Week 8

Writing a detailed Concept note for your target opportunity

Shashank Mehta

Expert

Shashank MehtaRazorpay

Learn how to align & excite your stakeholders using concept notes

Skills you will master

  • Using concept notes vs PRDs to drive alignment

  • Key use cases of a concept note

  • Writing a great project summary

  • Good & bad examples of different sections in the concept note

Proof of work you will build

Write a detailed concept note for your product & target opportunity

Case Studies on

Swiggy Instamart

Swiggy Instamart

09

Tech for PMs

Week 9

Tech for PMs

Jatin Parab

Expert

Jatin ParabCodecademy

Understand all the tech fundamentals you need to collaborate with engineers

Skills you will master

  • How the internet works

  • Understanding frontend & backend

  • Understanding the codebase

  • Understanding databases

  • Understand how APIs work, major components of APIs

  • Webhooks

  • Software development lifecycle

  • Testing

  • Deployment & Maintenance

Proof of work you will build

Continue working on the concept note with feedback from your coach

10

Writing a PRD

Week 10

Writing a PRD

Jatin Parab

Expert

Jatin ParabCodecademy

Learn how to write effective PRD's

Skills you will master

Writing effective PRDs

  • Objective and Goals- Why are you building the product/feature, what will you achieve?

  • Release- When it will release?

  • Features- What exactly are you building?

  • User Experience and Design Notes- How the user will use the feature?

  • System and environment requirements- What all requirements will be needed

  • Assumptions and use cases- What If/Challenges to be faced?

Proof of work you will build

Write a detailed PRD for your product & target opportunity

11

Measuring Impact & communicating success

Week 11

Measuring Impact & communicating success

Shashank Mehta

Expert

Shashank MehtaRazorpay

Product management is iterative, you will learn how to ship your feature, measure impact and go back to the drawing board if needed

Skills you will master

  • Understanding what to measure and at what frequency

  • Defining the right tracking events & instrumentation

  • Identify the right stakeholders to communicate success, failure

  • Guidelines for communication that build credibility in the org

  • How to start iterating and communicate your plan of action, in case your goal metric did not move as anticipated

Proof of work you will build

Continue working on your PRD with feedback from your coach

12

Resume, portfolio

Week 12

Resume, portfolio

Skills you will master

How to build an effective resume and portfolio

Proof of work you will build

Make your resume

13

Interview Prep

Week 13

Interview Prep

Skills you will master

Building your linkedin and professional network

Proof of work you will build

Optimizing your linkedin profile + building your network

14

Interview Prep

Week 14

Interview Prep

Skills you will master

  • Behavioral questions Learn party + Interview ettiquetes

  • Approaching PM interview questions

  • How to answer estimation questions

  • How to answer analytical questions

15

Interview Prep

Week 15

Interview Prep

Skills you will master

  • How to plan your career roadmap & identify and apply for the right opportunities

  • How to answer execution questions

  • How to answer product design questions

16

Career planning

Week 16

Career planning

Skills you will master

  • Negotiation and offer closure

  • How to answer product strategy questions

  • How to answer favorite product questions

17

Practice interviews with peers

Week 17

Practice interviews with peers

Skills you will master

Practice 3 interviews with your peers and get detailed actionable feedback

18

Practice interviews with experts

Week 18 - 20

Practice interviews with experts

Skills you will master

Practice 1 interview with a product leader & 2 interviews with your peers to get detailed actionable feedback

Next cohort starts on 23rd May.

Seats filling fast

Course Fees

Ready to supercharge your product career?

The next cohort starts on 23rd May.

Core

  • 11 learn parties - fun, engaging and actionable learning

  • Weekly assignments to apply every skill you learn

  • Feedback on every assignment

  • Live AI Sessions to improve your productivity

  • Ship a real product end to end with your capstone project

  • Lifetime community access

Total Price (Including GST)

₹ 99,000

Apply to Core

VIP

Limited to 20 Spots. Invite Only

Limited to 20 Spots. Invite Only

Pillar 4: Dedicated VIP Placement Support for 20 weeks

  • 2 weeks of exhaustive interview preparation

  • Resume, linkedin and portfolio building support

  • 6 peer to peer, and 3 expert mock interviews with detailed actionable feedback

Total Price (Including GST)

₹ 1.75 L

Apply for VIP

Next cohort starts on 23rd May.

Seats filling fast

Upraised Reviews

We have placed 300+ students like you

You HAVE to do this. The insights are 🔥

Upraised completely shifted my perspective about my career. The conversations with my coach constantly inspired new ways of thinking & gave me the confidence to dream BIG.

Upraised review by Harkrishan Singh

Harkrishan Singh

Senior Product Manager at Chqbook

Upraised is a quality shortcut for your transition to a product role.

What could've taken me more than a year, with the Upraised, I was able to do it in 4 months.

Upraised review by Snehankitha Maddineni

Snehankitha Maddineni

Manager at P&G

Best educational investment I ever made

Upraised helped me become a product manager when my MBA degree could not. it is by far the best educational investment I have ever made

Upraised review by Pallabi Padhi

Pallabi Padhi

Product Manager at Porter

No BS. Only Actionable insights that you can apply from tomorrow.

There is no BS. No fake magic sauce. You actually get your hands dirty, and learn along the way. The growth I achieved by getting real time feedback on my work was just phenomenal

Thanks to Upraised I am killing it at my new product role

Upraised review by Janhavi Singh

Janhavi Singh

Product Manager at Hatica

Got into a product role after a degree in Infrastructure planning

I had almost joined another program, but thank god I learnt about Upraised at the last minute.

The program helped me double down on my strengths & get into my dream role

Upraised review by Tanmay Singh

Tanmay Singh

Product Manager at Monexo

Ended up bagging more than one product offer

A couple of years into my first job, I knew product management was the right fit for me. I was at Byju's and was fascinated by the work PMs in the company were doing.

At the beginning, there was a lot of doubt. My gut kept telling me, I could be a great PM. Years in sales & program management had taught me valuable lessons around communicating effectively, influencing without authority and having a keen eye for data.

But, I was scared!

Ended up really stepping up my game with Upraised & getting more than one offer

Upraised review by Shoubhik Ghoshal

Shoubhik Ghoshal

AVP Product at Prudent Brokers

Totally worth the hype

I get so many many messages asking if Upraised is worth the hype. And I always say - TOTALLY.

Upraised review by Anmol Prabhakar

Anmol Prabhakar

PM at Leverage Edu

You cant go wrong with Upraised

You need someone to be with you for the emotional up & downs of a career change. Someone who sticks with you all the way.

Most courses are transactional, there is no personalised attention but I needed someone who could tell me “You can do it”

My coach, counsellors made the tough transition to product possible

Upraised review by Ankit Bansal

Ankit Bansal

Senior Product Manager at Nestaway

Once an Upraiser, Always an Upraiser

I have grown so much with Upraised, first as a student and now as a coach and mentor

I have built a networks of brilliant product folks that is going to be with me for a lifetime

Upraised review by Akshay Kingar

Akshay Kingar

Principal Product Manager at InMobi

Next cohort starts on 23rd May.

Seats filling fast

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Time Required

6-7 hrs/week

Next Batch Begins

23rd May

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