Understanding a User Journey
Let us take an example of Naveen. Naveen Gets to know about MobiKwik from Newspaper ad. Naveen Installs the app and Explores it. He finds the interface smooth enough and exciting discounts for him, being a new users. After a month he has exhausted all the promotional codes for his account. Naveen watches another ad of PhonePe giving discounts to new users, Shifts to PhonePe.
Understanding the Problem
Naveen due to his habit want consistent discount offers to be a loyal customer. MobiKwik cannot be profitable while giving out discount to all users. Some solution is required to inspire Naveen to use MobiKwik instead of competitors (like PhonePe, Cash etc )