Collecting user data of how users make decisions within the interactive films/web series will give deep insights on user behaviour and motivation. Therefore overall design of the user interface must facilitate the user data collection, especially their intrinsic behaviour.
As the core metrics to be tracked is completion rates of the films, the emphasis will be on creating a fun, entertaining experiences for the interactive film user. This approach will involve identifying gaps in the existing interactive film models and creating unique solutions to bridge these gaps to make the viewing experience more enjoyable.