Here is my take on the problem statements which were of particular interest to me. For ease of scanning, these have been structured as follows:
Improving the average order value (AOV) to increase Blinkit’s revenue at the nascent stage
Increase in revenue
Increase in average order value
Understand the business
Since Blinkit focuses majorly on grocery quick commerce, most of the SKUs (stock-keeping units) are on the lower end of the cost spectrum. To increase the revenue for Blinkit, one of the levers that can be pulled is the average order value.
This will not just increase the revenue but also the lifetime value (LTV) of users and since Blinkit is only available in 12 cities as of now, this will also serve as a learning on how to optimize it better before launching in new cities, to give it a head start.
Understand the Opportunities
The average order value can be broken into 2 different parts which can act as levers to increase AOV:
Increasing the number of items in the cart
Increasing the average cost of items in the cart
I have investigated different pain points of users and the current user flow in the app and came up with 5 opportunities:
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Minimum cart total
Showing trending items on the home page
Increases discoverability of trending items
Showing remaining quantity of fast selling items
Informs users about the fast selling products and helps them make a more informed decision
Reduces the dissatisfaction of finding the item out of stock
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Showing complimentary items on PDP (product details page) and cart screen.
Highly backed by users purchase data.
Increases the ease of navigation for users and provides more relevant suggestions.
Combining related items together to create Combo SKUs
Increases user satisfaction of finding related items in a single product/SKU
Minimum cart total
Having minimum cart total during surge hours to reduce surge charges to 0
Reduces the friction of conversion during surge hours
Expanding to a new vertical for Zomato to cater to the dynamic needs of urban users whilst generating revenue feasibly
Increase in revenue
Increase in LTV of users
Increase in new users
Opportunities that align with the Business’s mission and vision
Zomato’s vision is to provide better food for more people. And its vision as quoted by Pankaj Chaddah, co-founder & COO, Zomato is to be the global platform when someone is looking for food locally.
Currently, there are 6 verticals Zomato gets revenue from restaurant advertising, event advertising, event ticket sale, consulting services, online food delivery, and subscription.
The new vertical where Zomato can expand into in the future is catering. The catering industry is still a disorganized industry with no main player market. I believe if Zomato tap this industry-first they will not only get the first movers’ advantage as well as they would be able to grow one more line of revenue that complements their mission and vision.
I have taken 3 different user personas, listed their pain points for catering and built a feature called Zomato caters.
A platform/feature inside the Zomato app to find and hire a caterer according to users’ needs
Provides end to end solution, from finding a suitable caterer from a wide range of options to reserving it for a specific day and time by paying the amount
Ratings of caterers to build users’ trust and confidence
Filters to narrow down the options and reduce the cognitive load of users
Caterers (restaurants having catering vertical & standalone caterers) can have one more source of revenue through Zomato
How HealthifyMe is a revolutionary health and fitness application
HealthifyMe is an Indian digital health and wellness app
Provides an easy interface to enter your calories intake with a database of more than 25,000 Indian food items
Allows users who are not tech friendly to track meals using AI algorithms to find food through pictures
Invented Ria, a conversational AI-powered nutritionist, driven by 200 million food & gym logs, to give personalized answers to users’ queries
HealthifySense, a feature dedicated for mental wellbeing through qualified psychologists
Categorized feed for users’ education and daily boost of motivation
Premium packages to aid users’ fitness journey through experienced coaches
B2B offering to improve employee wellness
How INDmoney is making its way to becoming India’s super banking app
INDmoney is an app that automatically organizes your finances and brings all your family's finances to one place
Facilitates tracking net-worth, investments and liabilities under one umbrella such as Mutual Funds, Indian Stocks, Fixed Deposits, EPF, NPS, Loans, PMS, Crypto, Credit Cards, Insurances and many more
Allows users to invest in Indian as well as US Stocks through IND Super 2-In-1 Account, where you can easily transfer funds from Indian to US stock account
A well-implemented AI-based recommendation system that gives actionable insights to increase savings and earnings across investments, loans & expenses, and taxes
An appreciating reward system by giving US stocks after completing specific milestones to ensure engagement in the app
Robo Advisory, an AI tool for automatic goal setting, personal balance sheet, re-balancing, and re-allocation of users’ assets
Help users with wealth planning solutions as a part of its premium offering
What makes Letterboxd the ‘Facebook’ for cinephiles
Letterboxd is a global social network for grassroots film discussion and discovery
‘Members’ page to see other users who watched the movie and connect with them if they like their profile and interests
Inclusive platform to ensure valuable criticism irrespective of users’ background and designation
One is more likely to watch a film based on a friend’s feedback rather than a critic, which is nicely done by Letterboxd by showing the opinions of your friends on the film page
Release dates don’t matter in Letterboxd, as conversation can happen anytime and not just during release dates, which makes users feel that they will always have someone to talk to whenever they will watch any film, old or new
Ensures creation of own private or public lists, and to search lists curated by other members
A handy button to share the movie on Instagram story, allows users to show their social network the films they are discovering