Approach
Since Groww attracts users that are both long term investors as well as intraday and swing traders and both use groups have different pain points, I decided have solve for both these sections of users differently
For investors, I tried to understand the motivations of users behind investing in mutual funds and how that behaviour and process could be replicated in case of stocks in order incentivize these users to invest in stocks as well.
For traders, I looked at the major pain points and use cases that the product in it's current form doesn't solve for and help them follow their trading and investing framework in a streamlined manner.