Differentiating in e-commerce value proposition space such that it is more focused on Tier 2 India
2x increase in the number of daily active users on the platform
Identifying the scope for differentiation in different phases of the customer journey
The e-commerce customer journey can be broken down into three major phases 1. Purchase 2. Delivery 3. Return
Delivery & Return are logistics focused which giants like Amazon & Flipkart have set very high benchmarks for. Differentiating, therefore, would be a resource & time consuming effort that is also beyond the domain of e-commerce expertise.
Purchase experience, which is the core e-commerce focus, can be optimized to make it more humane and emotional.
Imitating the shopping experience of offline world on the online platform
Group Shopping with family & friends
Personalize the purchase journey for select use cases such as Diwali, Durga Puja, etc.
Everyday shopping prime time that lasts from 10 pm to 12 am
Save item option that can reserve a product and keep it aside without being sold for a day
Enable a bid system so that users can bargain the price of a product within a specified range
Loyalty based discounts offered by the platform that is based exclusively on usage pattern
The total addressable market of gaming as a form of entertainment is too big to ignore.
Gaming is a new point of entry to Netflix's content.
Gaming would ensure retaining users who would otherwise be lost to other platforms/services offering more content variety.
Why has Grofers re-branded itself as blinkit ?
Grofers has been focusing on Value For Money in online grocery purchases.
A shift from price to convenience as a value proposition is drastic.
So, an equally rigorous re-branding would ensure that users notice the difference and register the new brand messaging.
Why did Indigo introduce a co-branded credit card with Kotak Mahindra ?
With TATA gaining back control of Air India, customer attrition is predicted by all existing airlines since loyalty to TATA as a mother brand is real. A well-defined Indigo loyalty program will at least reduce the attrition rate.
Air travel has been taking off big. Customer relationship, is therefore, very important for Indigo to maintain its market leadership.
Why did Zomato add a gifting option on their app ?
Users already order food on Zomato for others to make them feel special.
Personalized messages and gifting look & feel will increase user delight.
Curating such experiences encourage repeat user behavior which is sending food to others in this case.
Why did Google Chrome add an option for sharing and saving web URLs as QR codes?
Creation of cross-functional use cases for Google lens.
QR codes can serve as an alternate for bookmarks that can be accessed from anywhere with out even signing into an email id.