Given that the users of payment apps have different behavior, motivation and preferences for using the product, I decided to approach the problem for first-time users, frequent users, and dormant users.
The onboarding process of the Freecharge app can be improved by reducing the number of steps required to build an account or sign up, and can have multiple registration options for example, login with Facebook or Google.
Demonstrate the features of the app during the on-boarding process, but don’t overwhelm users immediately. Onboarded customers who see an immediate value are more likely to stay active, transact more, and create long-term brand loyalty to help achieve sustainable growth. In terms of assisting users, the app may improve their complete user journey from on-boarding to viewing experience to engagement. Users experiences should also be personalized, with content recommendations based on their interests and choices.