Analysis of problems with onboarding from a user lens
There is a distinct lack of progressive disclosure on the onboarding process, with users facing multiple blockades, being asked to get KYC done and register for Mobikwik's BNPL service names ZIP.
App's description on the Play Store cites UPI based payments but the onboarding focuses on other benefits like ZIP & Super cash features which are not necessary for user activation and can lead to drop offs.
Post sign up process, home page is neatly arranged with consistent design language. But a lot of real estate is lost to redundancy, with multiple icons leading to the same destination.