Here is my take on the problem statements which were of particular interest to me. For ease of scanning, these have been structured as follows:
Metrics
Approach
Recommendations
Artefacts
Problem Statement
Problem Statement - Short Description
Metrics
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Approach
Understanding the factors and motivations as to why equity investing in India is at an all time high and trying to decipher how we can get more of these new users to Smallcase.
To acquire new users I have tried to identify the motivations behind their investment strategy and barriers encountered and suggested solutions that will overcome these and will create more value for existing users thus, increasing organic growth.
Recommendations
Investing and creating smallcases with friends and family.
A friends or family pack for Smallcase.
The art of investing is essentially an individual task, and this is especially true for retail investors.
Some Smallcases might be too expensive for new or existing users.
Allowing users to co-invest with friends or family in selected Smallcases (can be limited to a specific number of investors) can help.
Recommendations
Introducing Smallcase tokens for Incentivized usage.
A friends or family pack for Smallcase.
The art of investing is essentially an individual task, and this is especially true for retail investors.
Some Smallcases might be too expensive for new or existing users.
Allowing users to co-invest with friends or family in selected Smallcases (can be limited to a specific number of investors) can help.
Allowing only credit worthy individuals onto the platform.
Allowing only trusted brands onto the platform.
Allowing only specific products from the brands to be advertised.
Curated products as per the users' tastes.
Creating a win-win situation for all, brands are confident that users will buy the products as they have higher purchasing power with credit cards. Users are confident of getting only authentic products from trusted brands.
Revamping of Amazon's search feature
Amazon has redesigned the search system, now you can scan the products and for clothes you can look for what is trending?
Amazon has made it easier for people to find things on its app, you can just scan a product you like in the market/ home. Amazon suggests options pertaining to that
They have also helped reducing the decision making in clothing segment by launching " Find the Look" under the search criteria. Making it easy for the buyer to be trendy and get a better feel of how it looks when worn
Both these add-ons have made the search filter a user delight and might increase user purchases
Netflix launches Random Play button
Confused what to watch?Netflix has a solution
Netflix inspired by music apps which have a shuffle option has launched similar feature for its user.
Shuffle feature, randomly picks up movies/shows, I believe its good for people who are confused with all the options.
I would say it is a good feature for avid watchers who have watched a lot of content but isn't sure what to watch next. Netflix takes care of it
Amazon Prime gives options to other streaming apps
Prime trying to be one stop solution for content similar to its ecomm website
Amazon Prime recently launches several streaming channels like Lionsgate, Discovery+ Mubi etc
Many of these platforms have good content however they don't have market penetration as other OTT apps might have.
Also users need to find these apps and take a separate subscription of this. Having it on Prime platform eases that inertia and at the same time reduces the load on Prime to have high quality content
Lyrics info in Spotify
Like a song know more about it!
Spotify provides interesting trivia about songs, Trivia could be as simple as what inspired the song to something specific about the artist
This trivia in a way connects the user with their favourite songs more deeply, and they could relate to a story
From a design point of view it plays as a great way to utilize the space
