Marketing channels for acquiring customers:
This social media site is majorly frequented by the GenX and the older section of millennials (let's say aged 28-35). Which is a major part of the audience we are looking to target.
Finance news apps and newspapers:
An audience that is interested in finance news would be one that takes their personal finances seriously as well and hence would be interested in keeping a tab of their credit scores.
The apps and newspapers I am suggesting here would be of the likes of Economic Times, Mint, Bloomberg Business, CNBC business, etc.
Billboards in commercial areas in metro cities:
The audience that we are targeting is majorly office going corporate India.
75% of people rely on billboards to get their information and offer details from many brands.
Billboards at commercial sectors in metro cities such as the BKC of Mumbai, the IT Hub of Bangalore and Gurugram, etc would be prime locations for increasing awareness of the product and acquiring new customers.