Getting to know the reseller and performing a small market research.
I talked to two real resellers and got to know their journey of how they started and where do they see themselves currently being a reseller and recommending items in their social circle.
After discussing the problems and identifying their demographics/app usage/frequency of orders helped me understand their perspective.
User pain points and opportunities led me develop a high level Product strategy which can not only could help leverage user experience but also achieve Meesho it's mission.