Product Management Course

Realise your ambition of becoming a product manager

Our unique approach of learning from real world leaders, 1:1 coaching and interview practice will help you get to the finish line in months, not years!

300+ product aspirants from diverse backgrounds have already met their ambitious goals. You can be next!

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Upraised review by Kumari GeetaUpraised review by Harshit GoyalUpraised review by Indrani Roy

Our Alumni are Placed at

Results you can count on

Meet your ambitious goals.
Get a job you love.

Find a job that makes work fun & fulfilling - we have your back

19.6LPA

Average Salary

48LPA

Highest Salary

51.2%

Average Hike

80%

Placement Rate

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Course Overview

Our unique approach helps you become
interview ready in just 16 weeks

Our program will help you become a confident PM, land the right interview shortlists and ace the final interview.
This unique approach has helped 300+ people break into product roles

Become a confident PM

Land interview shortlists

Ace the final interview

Become a confident PM

Learn from real-world operators
at Indian unicorns

You'll learn from Product Leaders at Swiggy, CRED & Razorpay.

Save yourself years of mistakes and directly learn frameworks that incorporate all their learnings & best practices.

Image of learning dashboard of two users with different product topics to focus on for the week showcasing personalized learning in action. The benefits of personalized learning are:
-Focus on one core skill every week
-Apply your learnings in real world situations
-Stay consistent with progress tracking throughout the program

Become a confident PM

Learn from real-world operators
at Indian unicorns

You'll learn from Product Leaders at Swiggy, CRED & Razorpay.

Save yourself years of mistakes and directly learn frameworks that incorporate all their learnings & best practices.

Image of learning dashboard of two users with different product topics to focus on for the week showcasing personalized learning in action. The benefits of personalized learning are:
-Focus on one core skill every week
-Apply your learnings in real world situations
-Stay consistent with progress tracking throughout the program

Land interview shortlists

10+ hours of 1 on 1 coaching
with a Product Leader

A Product Leader will personally coach you to solve a real-world product problem every week

These weekly assignments are designed to build public credibility of your skills & help you stand out in the job market

Image of a learner working with a mentor during a 1:1 coaching session to help him write a PRD.

These sessions are designed to help users
      
-Get comprehensive & continuous feedback
-Build network with product leaders
-Solve real world product problems

Ace the final interview

Personalized Interview practice
with actionable feedback

You will do 12+ mock interviews with Product Leaders to get net practice before your real interview.

After every practice session, you will get detailed actionable feedback to help you ace your final interview

Image of a learner with a product expert during a mock interview. The benefit of which are:
-Get rid of interview anxiety
-Structure your answers better during the actual interview
-Crack the final interview at the first go

Learners will also get detailed actionable feedback on their performance after the interview

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Course Curriculum

What will you Learn

The curriculum teaches you step-by-step in chronological order how a product is built in the real world.

01

First, you understand how to identify the right problems using data, user research, competitive research and prioritization.

02

Second, you learn how to brainstorm and solve these problems. Next, you will learn how to work with design and engineering to implement the solution.

03

Finally, you will understand how to measure and communicate impact so that you can get promoted faster.

Here's a week by week breakdown of what you will learn.

01

Process of Product Management

Week 1

Process of Product Management

Expert

Trupthi ShettyEx Cred, Mckinsey

The #1 skill as a PM is the ability to identify the right problems. Most early PMs make the mistake of jumping to the solution without understanding the problem clearly. We want you to internalize this in your first week at Upraised.

Skills you will master

  • What is the role of a product manager

  • Where do product managers sit in the company & what do they own

  • Problem solving framework of discovery, delivery and measuring impact

  • What great product managers do differently, and how to build a successful career trajectory as a PM

  • What type of problems do Product Mangers solve on a regular basis

  • How to identify impactful problems as a PM

Proof of work you will build

For the company that you and your PM Coach picked:

  • What is the core problem(s) that this company is solving?

  • What is their business model / How do they make money?

  • Add 10 reviews of real customers that describe the pain point and how the problem helps them solve their problem. You can look at their Twitter account, app/play store/talk to their customers.

  • If you were a PM at this company, what were the next set of impactful problems you would pick to solve?

02

Using data trends to identify impactful problems

Week 2

Using data trends to identify impactful problems

Expert

Mona GandhiEx Airbnb, Founder at Upraised

Since problem discovery is the most critical aspect of a PMs role, we will spend the next 3 weeks in helping you master this skill.

The first way to identify impactful problems is by using data trends. The key is to start with your goal & break output metrics into actionable input metrics.

Skills you will master

  • How to identify your goal

  • Learn how to break your goal (output metric) into actionable input metrics

  • Building the right dashboards rituals so that you can identify impactful problems on a routine basis

  • Learn how to do effective RCA's, so that you can go beyond symptoms & focus on problems that matter

Proof of work you will build

Just like a PM in real life, You will start with identifying your goal metric and breaking it into actionable input metrics

  • Identify L1 & L2 output metrics for acquisition, monetization and retention for each business line of the company

  • Break down the L1&L2 metrics to the last level of actionability for all parts of the growth funnel in the business line you are working

  • Nail down the goal metric you will focus on for the rest of the program

Tools You'll Learn :

SQL

SQL

Live AI Sessions

Use AI to write SQL queries and effectively analyze data

03

Using user research to identify impactful problems

Week 3

Using user research to identify impactful problems

Expert

Mona GandhiEx Airbnb, Founder at Upraised

User research is a powerful way to develop a deep understanding of the problem. You will understand who is your target customer & learn to connect your research to business goals

Skills you will master

  • Define your target customer persona

  • Translate your business goal into a research question

  • Understand when to use different types of qualitative & quantitative research methods

  • How to run effective qualitative research; 1:1 interviews and intercepts

  • How to make the right survey questionnaire

  • Learn how to synthesize your research & communicate it to the right stakeholders

  • Learn to avoid common mistakes made during user research

Proof of work you will build

Craft a research question, tied to the business goal you identified in week 2 & talk to your users to develop a deep understanding of the problem

  • Clearly articulate the business goal you are trying to achieve

  • Define a research question that will help you unlock your business goal

  • Define the target persona in detail

  • Build a discussion guide for your research question

  • Talk to 5 customers to develop a deep understanding of the problem

  • Build a survey & send it out to a min of 50 people to quantify the problem

  • Use AI to summarize & Synthesize results

Tools You'll Learn :

Supernormal AI

Supernormal AI

Miro

Miro

Live AI Sessions

Use AI to record & synthesize user research calls - saving a ton of time!

04

Using Competitive research to identify impactful problems

Week 4

Using Competitive research to identify impactful problems

Expert

Trupthi ShettyEx Cred, Mckinsey

The last way to identify impactful problems is by using competitive research.

You will bust myths regarding competitive research & understand how it can be a powerful tool to understand user needs & impactful problems

Skills you will master

  • Learn how to identify your competitors

  • Learn how you can use competitive intelligence to understand user needs

  • Use tools to get started with competitive research

  • Learn how to start building a network of PMs that can help you for life

Proof of work you will build

Use competitive research to get a better understanding of the needs of your target user

  • Clearly define the alternatives for your product from a customer pov

  • Pick one company that you want to do research on in depth

  • Use tools like wayback machine, similarweb, review mining, publicly available interviews to build a competitive research document

  • Talk to 1-2 people in the company to benchmark a few critical competitive metrics

Tools You'll Learn :

Wayback Machine

Wayback Machine

Similarweb

Similarweb

Merlin

Merlin

Live AI Sessions

Use AI for gathering competitive intelligence

05

Impact Assessment & prioritization

Week 5

Impact Assessment & prioritization

Expert

Shivangi ShrivastavaNew Initiatives at Swiggy

Now that you have identified a list of impactful problems, its time to quantify the impact of each and prioritize them in the correct order

Skills you will master

  • How to Converge your insights from data trends, user research and competitive analysis to highlight key problem areas

  • Identify constraints on resources & time, the big unknowns and their risks

  • Prioritize problems by balancing estimated impact with your constraints

Proof of work you will build

  • Converge all the problems you have collected through data trends, user research, competitive research to arrive at a 3/3 framework for the problems you have arrived at;

  • Impact assessment & metrics

06

Writing concept notes

Week 6

Writing concept notes

Expert

Shashank MehtaEx- VP at Razorpay X

You will learn how to write detailed concept notes on the problem you have

Skills you will master

  • Develop a deep understanding of the problem by learning how to write effective concept notes

Proof of work you will build

Write a concept note for one shortlisted problem statement that can have the most impact

  • Who is your customer

  • How will this make your customers life significantly better by solving their pain point

  • Why is this a problem that needs to be solved right now

  • What are the current alternates they are using

  • Assumptions

  • How will the customer discover or find the product

  • How will you measure success

  • Impact Assessment for each metric

07

Working with stakeholders

Week 7

Working with stakeholders

Expert

Swamy SeetharamanCTO at Cred

Learn how to align & build trust with your most critical stakeholders. Learn how to work with them as co-pilots who can help you come up with delightful solutions.

Skills you will master

  • Know the Maslow's Hierarchy of needs for engineers and designers

  • Master the art of working with engineers and designer as co-pilots not service orgs

Proof of work you will build

Continue working on previous week's assignment with feedback from your PM coach

Live AI Sessions

Use AI to effectively communicate with stakeholders

08

Finding the right solution. Measuring & communicating success

Week 8

Finding the right solution. Measuring & communicating success

Expert

Shivangi ShrivastavaNew Initiatives at Swiggy

Learn how to work within your goals & constraints to build solutions that your customers will love

Skills you will master

  • Identify Assumptions, goals & constraints for the problem that you are solving

  • Build a Solution strategy that version's your ideas via story mapping and minimum feature sets

  • Know Minimum Awesome Product to validate the direction of your solution

  • Build wireframes for your solution

  • Build an anticipation list of things that can go wrong in the execution phase

  • Instrumentation & metric obsession to measure impact & identify gaps

  • Building hypothesis around why your solution delivered or did not deliver the estimated impact

  • Learn how to iterate on both the solution & problem space to improve your core metric

Proof of work you will build

You will now brainstorm to arrive at the right solution for your problem. This will be done for one problem shortlisted for the entire group by the PM coach.

  • List assumptions, goals and constraints for your problem

  • Brainstorm and come up with solutions

  • Prioritize solutions to narrow the solution you wan to develop right now

  • Build wireframes for your solution

  • Build a launch/roll out plan for the feature your are building

  • Write an anticipation list of things that can go wrong at this stage

  • Internal dependencies

  • External Dependencies

  • Risk assessment

  • Release strategy & milestones

  • Define tracking/instrumentation

  • Metrics of success

Tools You'll Learn :

Miro

Miro

Figma

Figma

09

Tech for PMs

Week 9

Tech for PMs

Expert

Jatin ParabCodecademy

You will learn key tech concepts that are needed to work effectively with engineers

Skills you will master

  • Tech fundamentals

  • APIs

  • System architectures

  • Understanding databases

Proof of work you will build

Continue working on previous week's assignment with feedback from your PM coach

Tools You'll Learn :

Mixpanel

Mixpanel

Retool

Retool

10

Capstone project

Week 10 - 11

Capstone project

  • Every group continues to work on the company they got assigned but they pick up one business unit & problem statement from the entire group

  • Refine the problem understanding if needed basis feedback already received from the coach

  • Brainstorm and come up with 2-3 solutions to solve the problem

  • Prioritize solutions and come up with a winning idea

  • Develop wireframes & prototypes for that solution

  • Quantify metrics of success

  • Launch & GTM plan

Outcome

  • Top 2 teams present in front of senior leaders from that company

11

Interview Preparation

Week 12

Interview Preparation

You will learn how to approach different type of interview questions

  • Product Management Interview Framework

  • How to answer estimation questions

  • How to answer analytical questions

  • How to answer execution questions

  • How to answer product design questions

  • How to answer product strategy questions

  • How to answer favorite product questions

  • How to answer technical questions

12

Practice peer interviews

Week 13

Practice peer interviews

Complete 3 interviews with your peer group;

This will allow you to practice all you have learnt so far and understand the interview process both from the lens of an interviewer and interviewee. It will also help ypu get practice, so that you can make the most of your mock interviews with experts

13

Practice expert interviews

Week 14 - 15

Practice expert interviews

The key to cracking the final interview is practice. In the next three weeks you will be in the zone of practicing interviews religiously.

  • You will do 2 peer interviews and 1 expert interviews every week. By the end of this program, you would have completed 9 peer interviews and 3 expert interviews. Giving you enough practice to stop feeling nervous & anxious about your final interviews.

  • You will get detailed & actionable feedback after every interview which will help you understand "what to fix" so that you can get that "strong yes" in your final interview!

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Weekly Schedule

What your week will look like

You will have to commit to investing ~9-10 hrs of dedicated time to this program every week.

Sunday

10:00 AM - 12:30 PM

Live, fun, engaging learn parties where the best Product Leaders will help you master one skill every week.

Monday

Tuesday

8:30 - 9:30 PM

Live session on how you can leverage AI to become more productive

These sessions will teach you how to apply AI to user research, competitive research, writing SQL queries, working effectively with stakeholders etc.

Wednesday

8:30 - 9:30 PM

10+ weeks of 1:1 coaching to discuss & solve your weekly assignment. The feedback from your coach will ensure all your assignment are of a high quality & can help you stand out in the job market.

Thursday & Friday

Saturday

05:00 PM

You will be submitting your assignment every saturday by 5:00 PM on Slack. The Product Leader mapped to your Peer circle, will share detailed feedback on your work.

Who is it for?

Is this Course right for you?

Our program is tailored for folks who are driven and motivated to build a career in Product Management.

You are looking for your first break in a product management role

You have less than 10 years of total work experience

You are driven & motivated to learn at least 10 hrs/week

Get A Job You Love with this product management course

300+ aspirants from diverse
backgrounds have become Product Managers

This product management course won't let your background define your future.

Image to understand cohort composition 32% - SDE, 15% - Operations, 12% - Freshers, 10% - Marketing, 10% - Sales/Business Development, 5% - Finance, 4% - FoundersImage showing distribution of learners based on work experience: 0-1 years - 24%, 1-3 years - 33%, 3-6 years -28%, 6-10 years - 12%, 10+ years - 3%

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Build Your Professional Network

Learn with great peers.
Build a network of lifelong friends

Challenge yourself with a smart, passionate & supportive peer group.

Pavan Kalyan

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Picture of Pavan Kalyan

Career Transition

From

Analyst

To

Product Manager

Harshit Goyal

CRED logo
Picture of Harshit Goyal

Career Transition

From

Consultant

To

Product Manager

Indrani Roy

Ninjacart logo
Picture of Indrani Roy

Career Transition

From

Information Technology

To

Product Manager

Kumari Geeta

Gupshup logo
Picture of Kumari Geeta

Career Transition

From

Marketing

To

Product Manager

Shoubhik Ghosal

Prudent Insurance Brokers logo
Picture of Shoubhik Ghosal

Career Transition

From

Sales

To

Product Manager

Shubham Dannawar

Safexpay logo
Picture of Shubham Dannawar

Career Transition

From

Fresher

To

Product Manager

Bijal Dave

Scalenut logo
Picture of Bijal Dave

Career Transition

From

Quality Analyst

To

Product Manager

Joel Rego

Decentro logo
Picture of Joel Rego

Career Transition

From

SDE

To

Product Manager

Tanmay Dev

Monexo logo
Picture of Tanmay Dev

Career Transition

From

Infrastructure Planning

To

Product Manager

Ayush Mehta

AiDash logo
Picture of Ayush Mehta

Career Transition

From

Researcher

To

Product Manager

Rishi Sood

Ola Cabs logo
Picture of Rishi Sood

Career Transition

From

Operations

To

Product Manager

Meet The Product Leader you'll be working with

10 hours of dedicated coaching
with top product leaders

Learn, apply, get feedback & repeat - to become a master of your craft in a matter of weeks.

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Upraised Reviews

We have placed 300+ students like you

You HAVE to do this. The insights are 🔥

Upraised completely shifted my perspective about my career. The conversations with my coach constantly inspired new ways of thinking & gave me the confidence to dream BIG.

Upraised review by Harkrishan Singh

Harkrishan Singh

Senior Product Manager at Chqbook

Upraised is a quality shortcut for your transition to a product role.

What could've taken me more than a year, with the Upraised, I was able to do it in 4 months.

Upraised review by Snehankitha Maddineni

Snehankitha Maddineni

Manager at P&G

Best educational investment I ever made

Upraised helped me become a product manager when my MBA degree could not. it is by far the best educational investment I have ever made

Upraised review by Pallabi Padhi

Pallabi Padhi

Product Manager at Porter

No BS. Only Actionable insights that you can apply from tomorrow.

There is no BS. No fake magic sauce. You actually get your hands dirty, and learn along the way. The growth I achieved by getting real time feedback on my work was just phenomenal

Thanks to Upraised I am killing it at my new product role

Upraised review by Janhavi Singh

Janhavi Singh

Product Manager at Hatica

Got into a product role after a degree in Infrastructure planning

I had almost joined another program, but thank god I learnt about Upraised at the last minute.

The program helped me double down on my strengths & get into my dream role

Upraised review by Tanmay Singh

Tanmay Singh

Product Manager at Monexo

Ended up bagging more than one product offer

A couple of years into my first job, I knew product management was the right fit for me. I was at Byju's and was fascinated by the work PMs in the company were doing.

At the beginning, there was a lot of doubt. My gut kept telling me, I could be a great PM. Years in sales & program management had taught me valuable lessons around communicating effectively, influencing without authority and having a keen eye for data.

But, I was scared!

Ended up really stepping up my game with Upraised & getting more than one offer

Upraised review by Shoubhik Ghoshal

Shoubhik Ghoshal

AVP Product at Prudent Brokers

Totally worth the hype

I get so many many messages asking if Upraised is worth the hype. And I always say - TOTALLY.

Upraised review by Anmol Prabhakar

Anmol Prabhakar

PM at Leverage Edu

You cant go wrong with Upraised

You need someone to be with you for the emotional up & downs of a career change. Someone who sticks with you all the way.

Most courses are transactional, there is no personalised attention but I needed someone who could tell me “You can do it”

My coach, counsellors made the tough transition to product possible

Upraised review by Ankit Bansal

Ankit Bansal

Senior Product Manager at Nestaway

Once an Upraiser, Always an Upraiser

I have grown so much with Upraised, first as a student and now as a coach and mentor

I have built a networks of brilliant product folks that is going to be with me for a lifetime

Upraised review by Akshay Kingar

Akshay Kingar

Principal Product Manager at InMobi

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Have More Questions about the course?

Frequently
Asked Questions

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General

Program

Learning

Placements

Can a fresher become product manager?

Is MBA required for Product managers?

Does product manager require coding?

Will this product management course help me in landing a PM job?

Can I become a product manager without a degree?

Do product managers become CEO?

Have more questions about this product management course?

Reach out & we'll answer all of them.

Write To Us

1. What is Product Management?

Product management is one of the hottest jobs in the market. These are cross-functional high ownership roles in tech firms that involve ideation, user research, implementation, stake-holder management, data analysis and experimentation. It is a business (non-coding) role. A Product Manager is often thought of as the centerpiece role that balances the interest of business, design, engineering and customers.

2. What are the Roles and Responsibilities of a Product Manager?

The specific responsibilities of a Product Manager may vary based on the size of the organisation. For example, at small organisations, product managers spend most of their time on hands-on work and making sure that the vision they've defined is executed. Whereas in larger organisations, product managers have teams of specialists allocated to them, who manage the day-to-day execution of tasks, and they have to focus on aligning all these stakeholders with their vision.

On the whole, a product manager's responsibilities include the following:

  • Understanding user pain points and aligning them with business needs.
  • Keeping an eye on the market and performing competitor analyses.
  • Defining the vision for the product they're working on.
  • Bringing stakeholders on the same page about the vision for the product.
  • Prioritising user pain points and proposing product features to solve them.
  • Coordinating with various teams, and getting products and features shipped.

3. How to become a Product Manager?

  • Read more about the role and talk to Product Managers: Research about Product Management and find out if you actually like it. Then, talk to people who are actually in the field, and find out about their experience. You can reach out to Product Managers on LinkedIn.
  • Read about Product Management or take up a course: There are tons of online resources - blogs, videos, courses, to help you learn about Product Management. For a surefire way to become a Product Manager, you can check out this course.
  • Work on personal projects to improve your product skills: Once you've picked up Product Management skills, it's time to put them into practice. Practice creating wireframes, user personas, case studies, PRDs, etc. Slowly build up from small projects to more comprehensive ones.
  • Build a Portfolio to Display Your Work: Rather than trying to include everything, use your portfolio to highlight your strengths as a Product Manager. This means focusing on the projects you're most proud of, but also using those projects to highlight your strongest qualities - whether that's UX design, your ability to code, or management skills.
  • Prepare and apply for interviews: Now that you're ready to become a super Product Manager, it's time to go out there and find your dream job! Start finding openings for Product Manager roles, and apply to the ones you like. Before your interviews, make sure you prepare yourself well.

4. How do I know if product management is right for me?

a. Do you find the role exciting?

  • Do you thrive in ambiguity?
  • Does taking initiative come naturally to you?
  • Do you love solving different types of problems?
  • Are you okay with your days not being completely structured & planned?

If the answer to most of these questions is “Yes” then you seem like someone who will enjoy the role.

You can also try doing a product related project in your current company or joining a few product communities to do competitions like “product teardowns” to confirm if you enjoy the work

b. Do you have the right foundational skills to become a product manager?

Take our free know yourself, it will help you understand your strengths & blindpsots when it comes to product management. It will evaluate you across 6 core skills:

  • Problem solving
  • Communication skills
  • Technical ability
  • Result orientation
  • Data driven
  • Product Sense

5. Am I eligible for this course?

You have to give our Know Yourself Test, and share some details about your background to check your eligibility for our course. Our team will get in touch with you in 24-48 hrs to discuss your profile & next steps

Time Required

9-10 hrs/week

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