Product Management Course

Product management is one of the hottest jobs in the market. These are cross-functional high ownership roles in tech firms that involve ideation, user research, implementation, stake-holder management, data analysis and experimentation. It is a business (non-coding) role. A Product Manager is often thought of as the centerpiece role that balances the interest of business, design, engineering and customers.

The specific responsibilities of a Product Manager may vary based on the size of the organisation. For example, at small organisations, product managers spend most of their time on hands-on work and making sure that the vision they've defined is executed. Whereas in larger organisations, product managers have teams of specialists allocated to them, who manage the day-to-day execution of tasks, and they have to focus on aligning all these stakeholders with their vision.

On the whole, a product manager's responsibilities include the following:

• Understanding user pain points and aligning them with business needs.
• Keeping an eye on the market and performing competitor analyses.
• Defining the vision for the product they're working on.
• Bringing stakeholders on the same page about the vision for the product.
• Prioritising user pain points and proposing product features to solve them.
• Coordinating with various teams, and getting products and features shipped.

• Read more about the role and talk to Product Managers: Research about Product Management and find out if you actually like it. Then, talk to people who are actually in the field, and find out about their experience. You can reach out to Product Managers on LinkedIn.
• Read about Product Management or take up a course: There are tons of online resources - blogs, videos, courses, to help you learn about Product Management. For a surefire way to become a Product Manager, you can check out this course.
• Work on personal projects to improve your product skills: Once you've picked up Product Management skills, it's time to put them into practice. Practice creating wireframes, user personas, case studies, PRDs, etc. Slowly build up from small projects to more comprehensive ones.
• Build a Portfolio to Display Your Work: Rather than trying to include everything, use your portfolio to highlight your strengths as a Product Manager. This means focusing on the projects you're most proud of, but also using those projects to highlight your strongest qualities - whether that's UX design, your ability to code, or management skills.
• Prepare and apply for interviews: Now that you're ready to become a super Product Manager, it's time to go out there and find your dream job! Start finding openings for Product Manager roles, and apply to the ones you like. Before your interviews, make sure you prepare yourself well.

a. Do you find the role exciting?

• Do you thrive in ambiguity?
• Does taking initiative come naturally to you?
• Do you love solving different types of problems?
• Are you okay with your days not being completely structured & planned?

If the answer to most of these questions is “Yes” then you seem like someone who will enjoy the role.

You can also try doing a product related project in your current company or joining a few product communities to do competitions like “product teardowns” to confirm if you enjoy the work

b. Do you have the right foundational skills to become a product manager?

Take our free know yourself, it will help you understand your strengths & blindpsots when it comes to product management. It will evaluate you across 6 core skills:

• Problem solving
• Communication skills
• Technical ability
• Result orientation
• Data driven
• Product Sense

You have to give our Know Yourself Test, and share some details about your background to check your eligibility for our course. Our team will get in touch with you in 24-48 hrs to discuss your profile & next steps

Mastering Structured Problem Solving. -> Week 1

• Develop a structured thinking approach with tips, tricks, and practice.
• Scope product problems, diagnose issues, and apply MECE problem-solving techniques.
• Learn to break down complex problems into manageable components.
• Utilize root cause analysis and hypothesis-driven problem-solving

Learn how to ship a product - Problem, Solution & Implementation space -> Week 2-5

• Identify user problems, needs, JTBDs, and personas.
• Leverage user personas and empathy maps to better understand users' needs and motivations
• Recognize the right problems and their business impact
• Leverage user personas and empathy maps to better understand users' needs and motivations
• Prioritize product problems using the RICE Framework and other methods
• Implement solutions, measure success with metrics, and enhance problem-solving skills
• Master the creation of user flow diagrams and wireframes to visualize and communicate product designs effectively
• Develop the skill of writing clear and concise technical specifications that guide cross-functional teams throughout the product development process

Metrics in the product world -> Week 6

• Learn the basics (101) of metrics
• Learn about various types of metrics, such as success, counter, leading, and lagging metrics
• Understand the significance of each metric type and how they can be utilized in product management
• Get answers to the questions of what, why are how of metrics that PMs use to track product performance
• Practice and solidify understanding of metrics through drills

Tech for product managers -> Week 7

• Understand web and mobile app development, including platforms, operating systems, browsers, responsive design, and the differences between native, hybrid, and web applications
• Learn about database fundamentals, data modelling, and database management systems to effectively store and manage product data
• Grasp the underlying architecture of the web, including protocols, servers, and browsers, as well as the unique considerations associated with launching products on web and mobile platforms Comprehend the role of APIs in connecting and exchanging data between software applications, their importance in product integrations and scalability, and dive deeper into API concepts such as error codes and data handling
• Get started with systems-level thinking and gain insight into the way Product Managers think holistically about products
• Apply understanding of tech via hands-on workshop

Collaborating with Stakeholders -> Week 8

• Learn effective communication with Design and Engineering teams
• Understand the importance of collaboration and negotiation in product management
• Develop strategies for managing expectations and resolving conflicts among stakeholders
• Learn to build trust and maintain strong relationships with cross-functional teams

Mastering Product Requirement Documents (PRDs) -> Week 9

• Learn the essential components of effective PRDs
• Understand the role of PRDs in product development and communication
• Practice creating comprehensive and concise PRDs for various product scenarios
• Validate assumptions through user testing and feedback
• Iterate on product solutions based on data-driven insights
• Learn to coordinate and manage product launch processes

Product Psychology -> Week 10

• Understand the cognitive biases and heuristics that influence user behavior
• Learn how to apply psychological principles to product design and development
• Explore techniques for motivating and engaging users to drive adoption and retention
• Study UX principles to create intuitive and user-friendly products
• Explore gamification techniques to drive user engagement and loyalty

Essential Tools for Product Managers -> Week 11 - 13

• Gain proficiency in key PM tools, including Retool, SQL, and Mixpanel for data analysis and visualization
• Develop skills in Figma for prototyping, Zapier for automation, and Clarity for user insights
• Explore practical use cases and hands-on exercises for each tool to enhance your expertise

Growth, MVP & Product Strategy Frameworks for PMs -> Week 12-16

• Gain insights into key growth drivers for features/products (Acquisition, Activation, Retention, Referrals, Monetization, Experimentation)
• Acquire the knowledge to design and implement growth strategies tailored to product goals and target audience
• Explore the concept of Minimum Viable Product (MVP) and its role in product development
• Learn various frameworks and methodologies for crafting product strategies that align with business objectives and user needs

Becoming job ready

• Gain insight into the diverse opportunities within the product management
• Understand the PM role evolution and career landscape
• Get clarity about the kind of companies would be suitable for you based on your background and career aspiration through career counseling session
• Learn effective strategies for creating a compelling resume to showcase yourself and to build your brand online
• Discover different strategies to tailor your job applications for specific roles and companies
• Build a product portfolio to showcase your product skills by working on real-life projects and case studies
• Practice mock interviews to sharpen your interviewing skills and receive personalized feedback
• Master behavioral aspects of product interviews with an experienced coach and practice using our proprietary AI interview tool