Pooja Yadav
Product Manager with 4.5+ years of experience in B2B and D2C, owning the product lifecycle - transforming ideas into features users love. Experienced across Product, Marketing, and Project Management. I've worked with tech, marketing, and customer service teams - leading the Product Team. Passionate about crafting user-centric solutions and driving seamless product experiences.
Resume
Projects
Published Work
Observations
Work Experience
Associate Product Manager (Product)
BeMasterly
February 2024 - November 2024 • 9m
Associate Product Manager (Product)
Packt
August 2022 - April 2023 • 8m
Senior Marketing Coordinator (Marketing)
Packt
July 2021 - July 2022 • 1y
Marketing Coordinator (Marketing)
Packt
July 2020 - June 2021 • 11m
Project Coordinator
Packt
October 2019 - June 2020 • 8m
Education
Upraised
Product Management - Product Management
2023 - 2023
Mithibai College of Science
BSc - Computer Science
2015 - 2019
See Resume
Projects
Here is my take on the problem statements which were of particular interest to me
PRD
Improve Spotify’s Daily Average (DAU) Time by 20%:
A detailed PRD that aims to increase the avg. session duration of Millennials and Gen-Z listeners. Solving the pain-points of personalizing, curating better playlists and giving Freemium users some relief from constant ad bombardment!
Spotify
•Gaming & Entertainment
Case Study
Increase Search to Bookings conversions by 12% in a month:
Case Study to increase the no. of bookings in a month by focusing on the 'Student' persona. We solve the question of, if hotels have good service and meet customers need by proposing various solutions and zeroing in on the 'Trip Highlights' feature.
MakeMyTrip
•Travel & Tourism
Case Study
Increase Urban Company website bookings by 15% by optimizing the user journey:
We walk through the user journey and propose solutions to make the existing home page more appealing and easy to navigate.
Urban Company
•Other
