Ayesha Naaz

Ayesha Naaz

Proficient leader in Ed-Tech,driving product innovation and customer centric business growth through lifecycle management, user experience enhancement and retention strategies.

Resume

Projects

Published Work

Observations

Work Experience

Byju's

Manager

Byju's

July 2020 - December 2021 1y 5m

Byju's

Product Expert

Byju's

January 2018 - June 2020 2y 5m

Byju's

Associate Senior Manager

Byju's

February 2017 - Present 7y 3m

Education

Bengal College of Engineering and Technology

B.Tech

2013 - 2017

See Resume

Projects

Here is my take on the problem statements which were of particular interest to me

Case Study

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Increasing the Renewal Rate of Disney Hotstar

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Hotstar

Hotstar

Media & Entertainment

Case Study

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Integrating Licious Recipes to leverage the impulsive ordering nature of the user

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Licious

Licious

Food and Agriculture Tech

PRD

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Improving the course completion rate on Unacademy

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Unacademy

Unacademy

Ed-Tech

Product Teardown

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Whatsapp "Create Call Link" Feature

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Whatsapp

Whatsapp

Social Networking

Case Study

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Enhancing the Media Vertical Planning Process at THE MEDIA ANT

Improving the Media Vertical Planning Process at THE MEDIA ANT
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The Media Ant

The Media Ant

Media & Advertising

Wireframe

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Developing an Ad-Free Experience for YouTube Users

Creating a short-term ad-free experience for YouTube users without any subscription cost
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YOUTUBE

YOUTUBE

Other

Observations

Details observed while using products, going through workflows, walking a mile in the shoe of the role.