Adeline Neha

Aspiring product manager with a strong background in business, looking to build products that delight users and create impact at scale.

Work Experience

Indiefolio

Marketing Consultant - Freelance

Indiefolio

February 2022 - December 2022 10m

Elfin House

Marketing Consultant - Freelance

Elfin House

July 2021 - Present 1y 10m

SuperGaming

Content Marketing Consultant - Freelance

SuperGaming

June 2021 - July 2021 1m

Mindshare

Digital Media Planner

Mindshare

July 2018 - March 2021 2y 7m

PAD Intergrated Communications

Account Executive

PAD Intergrated Communications

April 2017 - June 2018 1y 2m

Education

MICA

PGDM-C [Specliazation in Digital Marketing, and Media Management]

2015 - 2017

Christ University

B.A - Media Studies, Psychology, English (Triple Major)

2012 - 2015

My Work

Here is my take on the problem statements which were of particular interest to me

PRD

product work illustration

Implementing 'Discover Podcasts' on Spotify to increase user adoption and convert freemium users to premium users in the U.S.

Users get to diversify their listening experience by discovering new and interesting podcasts on Spotify with an easy access feature. This is aimed at increasing conversion rates for freemium to premium users.
product work illustration
Spotify

Spotify

Media & Entertainment

PRD

product work illustration

Solutioning to optimize cross-channel communication to improve customer experience and satisfaction on the app for existing users in India.

There has been a surge in negative reviews regarding cancellations and order modifications noticed on the Appstore and PlayStore over the last 4 months. With the optimized communication, we aim to improve revenue, and decrease churn rate.
product work illustration
Pharmeasy

Pharmeasy

Healthcare Tech

My Observations

Details observed while using products, going through workflows, walking a mile in the shoe of the role.