Adeline Neha
Aspiring product manager with a strong background in business, looking to build products that delight users and create impact at scale.
Work Experience
Marketing Consultant - Freelance
Indiefolio
February 2022 - December 2022 • 10m
Marketing Consultant - Freelance
Elfin House
July 2021 - Present • 2y 2m
Content Marketing Consultant - Freelance
SuperGaming
June 2021 - July 2021 • 1m
Digital Media Planner
Mindshare
July 2018 - March 2021 • 2y 7m
Account Executive
PAD Intergrated Communications
April 2017 - June 2018 • 1y 2m
Education
MICA
PGDM-C [Specliazation in Digital Marketing, and Media Management]
2015 - 2017
Christ University
B.A - Media Studies, Psychology, English (Triple Major)
2012 - 2015
My Work
Here is my take on the problem statements which were of particular interest to me
PRD
Implementing 'Discover Podcasts' on Spotify to increase user adoption and convert freemium users to premium users in the U.S.
Users get to diversify their listening experience by discovering new and interesting podcasts on Spotify with an easy access feature. This is aimed at increasing conversion rates for freemium to premium users.
Spotify
•Media & Entertainment
PRD
Solutioning to optimize cross-channel communication to improve customer experience and satisfaction on the app for existing users in India.
There has been a surge in negative reviews regarding cancellations and order modifications noticed on the Appstore and PlayStore over the last 4 months. With the optimized communication, we aim to improve revenue, and decrease churn rate.
Pharmeasy
•Healthcare Tech