KYS score

The KYS Score is an overall performance indicator of the candidate’s ability as a Product Manager.
Test taken on
15.7.22
67
of 100

Work Experience

Marketing Consultant - Freelance

Elfin House
July 2021
-
Present

Marketing Consultant - Freelance

Indiefolio
February 2022
-
December 2022
Present

Content Marketing Consultant - Freelance

SuperGaming
June 2021
-
July 2021
Present

Digital Media Planner

Mindshare
July 2018
-
March 2021
Present

Account Executive

PAD Intergrated Communications
April 2017
-
June 2018
Present

Education

MICA

PGDM-C [Specliazation in Digital Marketing, and Media Management]
2015
-
2017

Christ University

B.A - Media Studies, Psychology, English (Triple Major)
2012
-
2015

Case Studies

Here is my take on the problem statements which were of particular interest to me.
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PRD

Solutioning to optimize cross-channel communication to improve customer experience and satisfaction on the app for existing users in India.

There has been a surge in negative reviews regarding cancellations and order modifications noticed on the Appstore and PlayStore over the last 4 months. With the optimized communication, we aim to improve revenue, and decrease churn rate.

PRD

Implementing 'Discover Podcasts' on Spotify to increase user adoption and convert freemium users to premium users in the U.S.

Users get to diversify their listening experience by discovering new and interesting podcasts on Spotify with an easy access feature. This is aimed at increasing conversion rates for freemium to premium users.

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Product Observations

Details observed while using various products.