PGDM-C [Specliazation in Digital Marketing, and Media Management]
B.A - Media Studies, Psychology, English (Triple Major)
Here is my take on the problem statements which were of particular interest to me.
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Solutioning to optimize cross-channel communication to improve customer experience and satisfaction on the app for existing users in India.
There has been a surge in negative reviews regarding cancellations and order modifications noticed on the Appstore and PlayStore over the last 4 months. With the optimized communication, we aim to improve revenue, and decrease churn rate.
Implementing 'Discover Podcasts' on Spotify to increase user adoption and convert freemium users to premium users in the U.S.
Users get to diversify their listening experience by discovering new and interesting podcasts on Spotify with an easy access feature. This is aimed at increasing conversion rates for freemium to premium users.