B2B Vs B2C Product Management

B2B Vs B2C Product Management

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Event Details

B2B is an orchestration of players in harmony, while B2C is like a catchy pop song for quick impact.

From sales channels to customer expectations, B2B and B2C markets differ significantly.

Managing B2B and B2C products requires different strategies, skill sets, and approaches - owing to their market dynamics and customer needs.

However, learning these differences is key to delivering products that meet the unique needs and expectations of each market.

Join us for a Fireside Chat with Yatharth Bansal, Senior Product Manager at Uber, a product leader who has experience working in both B2B and B2C contexts, as he takes us through:

  • A day in the life of a PM working at a B2B vs a B2C company
  • The key differences between B2B and B2C product management
  • The skill sets required to grow as a Product Manager in B2B & B2C companies
  • The Strategies for B2B and B2C Product Success

Speakers

Yatharth Bansal

Senior Product Manager @ Uber, Product & Startup Mentor

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