Product Management Mastery
Change your career trajectory by consistently delivering impact
Demonstrating repeatable impact is the ONLY thing that matters early in your career. This 14 week course is a playbook for all the hard parts.
Say goodbye to hacks, firefighting and learn how to create repeatable, scalable impact in a structured way
100% money-back guarantee for the first 15 days
Our alumni are building world class products at
Who is it for?
Is this course right for you?
Our program is tailored for folks who are driven and motivated to build a career in product management.
You are in the first five years of your product career
You are ambitious & want to grow faster than your peers.
You are willing to invest at least 6 hrs/week to learn & upskill
Course Overview
You will be surprised with
your own progress
You will experience super fun, yet challenging learning
which will bring transformation in unexpected ways
Learn via learn parties
Learn from real world operators
Learn in public, build in public
Build a lifelong network
Ace the final interview
Live, interactive learning with
learn parties
You will learn all things Product Management with our unique & innovative new format called Learn Party™.
Every Sunday, you'll join an exciting "party" taught by a seasoned real world operator. You will learn from the best & apply your learnings real time through live activities.
Live, interactive learning with
learn parties
You will learn all things Product Management with our unique & innovative new format called Learn Party™.
Every Sunday, you'll join an exciting "party" taught by a seasoned real world operator. You will learn from the best & apply your learnings real time through live activities.
Learn from real world operators
that have built Indian unicorns
You will learn from indian real world operators at Swiggy, CRED, Razorpay
Save yourself years of mistakes and directly learn frameworks that incorporate all their best practices. Transform into a PM that delivers impact.
Learn in public, build in public
You will apply everything you learn, to a real world situation through a weekly assignment [ex; opportunity solution tree, concept note etc.]
A top product leader will share feedback on each assignment, so that you build high quality proof of work that can open new doors for you!
Build a lifelong network of driven
people
Careers are built over the years, and your network always comes in handy. Surround yourself with smart people who constantly raise the bar & push you to excel.
You will have lifelong access to the top product minds of the country!
Personalized Interview practice
with actionable feedback
You will get exhaustive interview prep. Tips on how to build a resume, linkedin and portfolio, that help you stand out in the job market
Practice 6 peer, and 3 expert interviews with detailed actionable feedback that will help you ace the final interview
**Only available for the VIP track
Weekly Schedule
Meet the magic loop.
Focus on one core skill every week.
Learn, apply, get feedback, improve and repeat.
You will have to commit to investing ~6-7 hrs of dedicated time to this program every week.
Skill Sundays
10:00 AM - 12:30 PM
Live, fun, engaging learn parties where seasoned real world operators will help you master one skill every week
Monday
Tool Tuesdays
8:30 - 9:30 PM
Live session on how you can leverage AI to become a more productive product manager
Workshop Wednesdays
8:30 - 9:30 PM
Top assignments in the cohort are discussed so that you can improve your approach.
You will also get 1:1 feedback on your own submission
Thursday & Friday
Submission Saturdays
05:00 PM
You will be submitting your assignment every Saturday by 5:00 PM on Slack.
Course Curriculum
What will you Learn
Product management is about solving problems in the right way, that moves the right metric. Our program will
transform you into problem champions that can deliver impact consistently.
01
First, you understand how to identify the right problems using data, user research, competitive research.
02
Second, you learn how to map your opportunity space and choose the right target opportunity while aligning the right stakeholders
03
Finally, you will learn how to come up with solutions given your constraints. You will also be able to measure & communicate impact
Here's a week by week breakdown of what you will learn.
01
Becoming an excellent problem solver
Week 1
Becoming an excellent problem solver
Expert
Trupthi ShettyEx Cred, Mckinsey
The #1 skill as a PM is the ability to identify the right problems. Most early PMs make the mistake of jumping to the solution without understanding the problem clearly. We want you to internalize this in your first week at Upraised.
Skills you will master
Internalize that product management is problem solving
Learn how to build products that build both customer & business value
Problem solving framework of discovery, delivery and measuring impact
How to become problem obsessed vs solution obsessed
What type of problems do product Mangers solve on a regular basis
How to identify customer pains, gains, jobs to be done and distilling this into user segments using pokemapping
How to identify impactful problems as a PM
Proof of work you will build
Work with your coach to pick a business line of a particular company. You can do this for the company/vertical you are currently working for.
Talk to 7-8 users to identify customer pains, gains and jobs to be done for your product
Use the technique of pokemapping to club your users into different user segments
Identify key personas for your product & size them
02
Using data trends to identify impactful problems
Week 2
Using data trends to identify impactful problems
Expert
Mona GandhiEx Airbnb, Founder at Upraised
Since problem discovery is the most critical aspect of a PMs role, we will spend the next 3 weeks in helping you master this skill.
The first way to identify impactful problems is by using data trends. The key is to start with your goal & break output metrics into actionable input metrics.
Skills you will master
How to identify your goal
Learn how to break your goal (output metric) into actionable input metrics
Building the right dashboards rituals so that you can identify impactful problems on a routine basis
Learn how to do effective RCA's, so that you can go beyond symptoms & focus on problems that matter
Proof of work you will build
Just like a PM in real life, You will start with identifying your goal metric and breaking it into actionable input metrics
Identify L1 & L2 output metrics for acquisition, monetization and retention for each business line of the company
Break down the L1&L2 metrics to the last level of actionability for all parts of the growth funnel in the business line you are working
Nail down the goal metric you will focus on for the rest of the program
Tools You'll Learn :
Miro
03
Using Competitive research to identify impactful problems
Week3
Using Competitive research to identify impactful problems
Expert
Trupthi ShettyEx Cred, Mckinsey
The last way to identify impactful problems is by using competitive research.
You will bust myths regarding competitive research & understand how it can be a powerful tool to understand user needs & impactful problems
Skills you will master
Learn how to identify your competitors
Learn how you can use competitive intelligence to understand user needs
Use tools to get started with competitive research
Learn how to start building a network of PMs that can help you for life"
Proof of work you will build
Use competitive research to get a better understanding of the needs of your target user
Clearly define the alternatives for your product from a customer pov
Pick one company that you want to do research on in depth
Use tools like wayback machine, similarweb, review mining, publicly available interviews to build a competitive research document
Talk to 1-2 people in the company to benchmark a few critical competitive metrics
Tools You'll Learn :
Wayback Machine
Similarweb
Live AI Sessions
Use AI for gathering competitive intelligence
04
Using user research to identify impactful problems
Week 4
Using user research to identify impactful problems
Expert
Mona GandhiEx Airbnb, Founder at Upraised
User research is a powerful way to develop a deep understanding of the problem. You will understand who is your target customer & learn to connect your research to business goals
Skills you will master
Understand the mindset of a user researcher, be a digger and not a diver
Translate your business goal into a research question
Understand the process of preparation, research and synthesis and how to distribute your time
Understand when to use different types of qualitative & quantitative research methods
How to interview customers the right way
How to make the right survey questionnaire
How to mine your CS tickets, reviews & use your own product for insights
Learn how to synthesize your research & communicate it to the right stakeholders
Proof of work you will build
Craft a research question, tied to the business goal you identified in week 2 & talk to your users to develop a deep understanding of the problem
Clearly articulate the business goal you are trying to achieve
Define a research question that will help you unlock your business goal
Build a discussion guide for your research question
Synthesize results (with the help of AI)
Live AI Sessions
Use AI to record & synthesize user research calls - saving a ton of time!
05
Map your opportunity space & chose a target opportunity
Week 5
Map your opportunity space & chose a target opportunity
Expert
Shivangi ShrivastavaNew Initiatives at Swiggy
A lot of PMs make the mistake of prioritizing solutions, not opportunities
Skills you will master
Understand the opportunity solution tree
Map the opportunity space
Identify distinct opportunities that can impact your goal metric & build your opportunity tree
Learn how to avoid common mistakes while opportunity mapping
Prioritize opportunities and chose a target opportunity
Proof of work you will build
Use all your insights from the first four weeks, to build an opportunity tree that will help move the goal metric you are responsible for
Map your opportunity space
Build an opportunity tree with the right parent & sibling opportunities
Prioritize opportunities and pick one target opportunity to work on"
06
Working with stakeholders
Week 6
Working with stakeholders
Expert
Swamy SeetharamanCTO at Cred
Learn how to align & build trust with your most critical stakeholders. Learn how to work with them as co-pilots who can help you come up with delightful solutions.
Skills you will master
Your stakeholders don't exist to execute your ideas, and need to be involved from the problem discovery phase. Learn how to engage with stakeholders effectively so that you can build credibility in the org
Learn the difference between "managing" stakeholders and "partnering" with them
Group your stakeholders using the AAI framework
Understand the maslow hierarchy of needs for each of your critical stakeholders
Leverage inputs from your partners to correctly identify the right problem to solve
Bring structure to your relationships
Apply your learnings to real life scenarios
Proof of work you will build
Continue working on previous week's assignment with feedback from your PM coach
Live AI Sessions
Use AI to effectively communicate with stakeholders
07
Coming up with solution ideas for your target opportunity
Week 7
Coming up with solution ideas for your target opportunity
Expert
Shivangi ShrivastavaNew Initiatives at Swiggy
Learn how to work within your goals & constraints to build solutions that your customers will love
Skills you will master
Come up with solution ideas for your target opportunity
Chose three solution ideas
Identify hidden assumptions in your solutions using storymapping
Test your assumptions
Prioritize the first solution you want to ship
Build a wireframe for your target solution
Proof of work you will build
You will now brainstorm to arrive at the right solution for your problem. This will be done for one target opportunity that you have chosen from your opportunity tree.
Come up with solution ideas for your target opportunity
Prioritize 3 solutions from your list, on the basis of impact & effort
Use story maps to identify hidden assumptions in your solution
Test your assumptions
Prioritize one solution you want to ship
Build a wireframe for your target solution
08
Writing a detailed Concept note for your target opportunity
Week 8
Writing a detailed Concept note for your target opportunity
Expert
ShashankRazorpay
Learn how to further spec out your target opportunity to see if its worth pursuing
Skills you will master
Who is the target persona
What problem are we solving for them
How are they solving this problem today
What is the competitive landscape
What are the proposed solutions
What goal metric will move & by how much
Proof of work you will build
You will distill all your learning so far to build a concept note
Who is the target persona
What problem are we solving for them
How are they solving this problem today
What is the competitive landscape
What are the proposed solutions
What goal metric will move & by how much
09
Tech for PMs
Week 9 - 10
Tech for PMs
Expert
Jatin ParabCodecademy
Understand all the tech fundamentals you need to collaborate with engineers
Skills you will master
How the internet works (Client, server architecture)
Understanding frontend & backend
Understanding databases
Understand how APIs work, major components of APIs
SDLC
Webhooks
Cloud
System Design
Proof of work you will build
Writing and running a SQL query. Using AI to write an SQL query
Build mixpanel & Retool dashboards
Tools You'll Learn :
SQL
Mixpanel
Retool
Live AI Sessions
Use AI to write SQL queries
10
Measuring Impact & communicating success
Week 11
Measuring Impact & communicating success
Expert
ShashankRazorpay
Product management is iterative, you will learn how to ship your feature, measure impact and go back to the drawing board if needed
Skills you will master
Understanding what to measure and at what frequency
Defining the right tracking events & instrumentation
Identifying edge cases for PRDs
Hygiene checks PMs should run before release
Non functional requirements - scalability & availability
Identify the right stakeholders to communicate success, failure
Guidelines for communication that build credibility in the org
Running effective retros
11
Capstone project
Week 12 - 14
Capstone project
You will work in a group on one company
Map your opportunity space, come up with a target opportunity
Brainstorm and come up with 2-3 solutions to solve the problem
Prioritize solutions and come up with a winning idea
Develop wireframes & prototypes for that solution
Quantify metrics of success
Launch & GTM plan
Outcome
Top 2 teams present in front of senior leaders from that company
12
Interview preparation
Week 15 - 16
Interview preparation
Understand the product interview process across top indian companies
Understand the right way to answer different types of product Interview questions
*for VIP track only
13
Building a personal brand
Week 17
Building a personal brand
How to build an effective resume, portfolio, linkedin profile, portfolio
How to build a meaningful career and evaluate opportunities
*for VIP track only
14
Mock interview practice
Week 18 - 20
Mock interview practice
The key to cracking the final interview is practice. In the next three weeks you will be in the zone of practicing interviews religiously.
You will do 2 peer interviews and 1 expert interviews every week. By the end of this program, you would have completed 6 peer interviews and 3 expert interviews. Giving you enough practice to stop feeling nervous & anxious about your final interviews.
You will get detailed & actionable feedback after every interview which will help you understand "what to fix" so that you can get that "strong yes" in your final interview!
*for VIP track only
Course Fees
Ready to supercharge your product career?
The next cohort starts on 6th June.
Core
11 learn parties - fun, engaging and actionable learning
Weekly assignments to apply every skill you learn
Feedback on every assignment
Live AI Sessions to improve your productivity
Ship a real product end to end with your capstone project
Lifetime community access
Total Price (Including GST)
₹ 99,000
VIP
Limited to 20 Spots. Invite Only
Limited to 20 Spots. Invite Only
Pillar 4: Dedicated VIP Placement Support for 20 weeks
2 weeks of exhaustive interview preparation
Resume, linkedin and portfolio building support
6 peer to peer, and 3 expert mock interviews with detailed actionable feedback
Total Price (Including GST)
₹ 1.49 L
Upraised Reviews
We have placed 300+ students like you
You HAVE to do this. The insights are 🔥
Upraised completely shifted my perspective about my career. The conversations with my coach constantly inspired new ways of thinking & gave me the confidence to dream BIG.
Upraised is a quality shortcut for your transition to a product role.
What could've taken me more than a year, with the Upraised, I was able to do it in 4 months.
Best educational investment I ever made
Upraised helped me become a product manager when my MBA degree could not. it is by far the best educational investment I have ever made
No BS. Only Actionable insights that you can apply from tomorrow.
There is no BS. No fake magic sauce. You actually get your hands dirty, and learn along the way. The growth I achieved by getting real time feedback on my work was just phenomenal
Thanks to Upraised I am killing it at my new product role
Got into a product role after a degree in Infrastructure planning
I had almost joined another program, but thank god I learnt about Upraised at the last minute.
The program helped me double down on my strengths & get into my dream role
Ended up bagging more than one product offer
A couple of years into my first job, I knew product management was the right fit for me. I was at Byju's and was fascinated by the work PMs in the company were doing.
At the beginning, there was a lot of doubt. My gut kept telling me, I could be a great PM. Years in sales & program management had taught me valuable lessons around communicating effectively, influencing without authority and having a keen eye for data.
But, I was scared!
Ended up really stepping up my game with Upraised & getting more than one offer
Totally worth the hype
I get so many many messages asking if Upraised is worth the hype. And I always say - TOTALLY.
Anmol Prabhakar
PM at Leverage Edu
You cant go wrong with Upraised
You need someone to be with you for the emotional up & downs of a career change. Someone who sticks with you all the way.
Most courses are transactional, there is no personalised attention but I needed someone who could tell me “You can do it”
My coach, counsellors made the tough transition to product possible
Once an Upraiser, Always an Upraiser
I have grown so much with Upraised, first as a student and now as a coach and mentor
I have built a networks of brilliant product folks that is going to be with me for a lifetime
Akshay Kingar
Principal Product Manager at InMobi
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