Normally we are not so accustomed to knowing what size is how big, but visually we know how big we want it. So instead of choosing size, they have a bar which we can increase or decrease and choose our desired text size"
PayTM Incorrect UPI Pin Correction
Helps reduce friction and save time for users, they needn't go through the whole payment loop again after a incorrect pin.
Incorrect UPI Pin is a major common mistake we do during UPI transaction.
Normally we have to do the whole transaction again, but Paytm has a option to correct the Pin.They also inform that the pin would be locked giving information to the user
MapMyIndia connects more with the Indian users
Usage of Go Left/Right instead of East/West
Mapmyindia is gaining momentum being a product made specifically for India.
One point is that it says directions in the way of Go Left, Go right not go east, go west like Google maps. Something which is common especially in India (The way most people talk, we mostly say directions in this format ).
Myntra user cart design
Gives more flexibility to the user to order and reduces friction
Generally, we add a lot of items to the cart, and then we decide what to order, what to move it to order later.
Myntra has a nice option where we can multi-select, what we want to order and even multi-select and move the rest to the wishlist. Makes the decision process simpler and the checkout process a bit faster
ICICI mobile app makes it easier to use card data
The user is able to quickly copy the card number and user wherever applicable
Icici bank app (imobile) under the debit card tab, has a option to copy the debit card number.
This is very useful during online transactions on new sites, user needn't find the card to write down the number.