Here is my take on the problem statements which were of particular interest to me. For ease of scanning, these have been structured as follows:
Introduce self-pickup service to solve delivery issues on the end of delivery men and reduce cost and order reception time.
Increase in the conversion rate(decrease in cart abandonment)
Increase(week-over-week) in take-away orders
Increase in total weekly orders
Conducted a product research by analyzing the potential touchpoints at each step of the user journey to come up with solutions that can be implemented for improving monetization potential and enhancing customer experience. Among all the solutions, Swiggy takeaways was prioritized and PRD for the same was developed.
Goal of the feature
Providing convenience in the form of low cost and reduced order reception time by eliminating the last mile time by introducing self-pickup from restaurants.
Reduce wait time for delivery men in restaurant queues.
High delivery costs incurred during peak hours when ordering from nearby areas.
Drop offs during peak hours due to surge pricing.
Select the restaurant.
Place the order via app.
Track order updates while it is being prepared.
Reach the restaurant and grab food using OTP at Swiggy kiosks.
Khatabook is a mobile app that helps small shopkeepers and Kirana store owners in India manage their books by helping them track the money owed to them through the means of a digital ledger.
KhataBook credits Rupee 1 on install to get over the trust barrier and remove friction in setting up the account.
This is a great step if we think in terms of how skeptical small businesses are regarding financial transactions.
KhataBook also engages the merchants in daily quizzes which helps them stick to the app in their free time and think of the app to be their transaction companion rather than a mathematical tool for their transaction history.
What's your reason of using Google Pay over others?
Google Pay, the dealer of dopamine as I say it has pioneered the art of engaging users to minimize the churn rate.
Be it Diwali sticker chase, Go India game or Food Festival, Google Pay has tried to entertain customers by binding them to a high risk, high value variable reward and also engage/acquire their friends in a way to multiply the gain.
Remember the recent transactions where you used to get 5 rupees constantly and it didn't seem variable at all? Well, it was just to keep you transacting in the hope of getting more but you have realized that it was soon random at its best.
And the reason why 'Better luck next time' doesn't let you down is because they have successfully designed scratch cards in a game like fashion where users are aware that their cycle goes as follows - Play a game->Get a chance to win reward->Repeat.