Here is my take on the problem statements which were of particular interest to me. For ease of scanning, these have been structured as follows:
Metrics
Approach
Recommendations
Artefacts
Improve the 7-day retention for Atom app
Atom is an app that helps users build a life-long habit of meditation by forming personalised routines for them
Metrics
Improve 7-day retention for Health & Fitness category for Atom app by 20%
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Approach
I identified the following reasons why users drop off from the Atom app:
Inability of users to follow the default routine set up on the app at the beginning
Inability of the app to change the routine based on the current habits and behavior patterns of the users
Due to this, the users end up deviating from the routine initially, and with no feedback loop on the app to correct their behavior, the app still keeps nudging them on the same routine.
Recommendations
For repeat users who are unable to follow their default routine, Atom app should be able to detect a deviating behavior and prompt these users to update their routines based on their changed preferences.
The prompt asking the users to update their routine could be triggered after 3-days of non-compliance by the user on their default routine. Following options should be given to the user to update their routine:
Select New Time Slot
Select New Anchor habit
Select New Location
Commit to New Routine
Users also be guided in the process of selecting the anchor habits. To help them, top 5 anchor habits selected by other Atom users (who are similar to the said user) can be displayed and suggested to the user.
Devise a growth strategy for Park+ to achieve $10 B annual revenue
Park+ is an app-based platform that offers a smart and automated parking solution for daily commuters, corporates and commercial establishments
Metrics
Achieve the target of $10 B annual revenue for Park+
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Approach
To achieve the ambitious revenue target of $10B, I looked at both the B2B and B2C opportunities, and evaluated the following options:
Identifying the various B2B partnership opportunities for Park+ and evaluating them based on the feasibility of partnership in near future and expected revenues from the same
Evaluating the additional services that can be offered to the vehicle owners and also charged a premium
Recommendations
For B2B opportunities, I narrowed down the options to the following five partnerships based on feasibility and expected revenue from them (expected contribution of each option to the final revenue target is mentioned in %):
Partner with Garage owners/ unused land owners/ unused parking owners : 20%
Partner with Corporates and Residential societies : 5%
Partner with Airports : 5%
Partner with Car dealers : 15%
Partner with Event Organisers for live events and trade shows : 10%
Recommendations
For B2C option, I proposed offering the following additional services for the vehicle owners: (35% share)
Design an MVP for Knowledge Destination product for LeapFinance
LeapFinance is a one-stop destination for Indian students to fund their overseas education
Metrics
Design an MVP for the knowledge destination product of LeapFinance
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Approach
To design the MVP, I followed the following approach:
Conducted 1:1 interviews with prospective students to understand their decision-making process for applying to foreign universities
Conducted secondary research on the most important factors that impact the decision-making and floated a questionnaire based on that
I got the following insights about the target users from this research:
Prospective students were at different stages in their journey of applying to universities
Required inputs and assistance on a number of different parameters at each stage.
Based on the different stages, I identified 4 broad use cases for ~400,000 Indian students looking to study abroad and created an MVP to solve for the major pain points.
Recommendations
I identified following 4 use-cases for students when they apply abroad:
Use-Case 1: Students unsure about which course to apply for and looking for information around various courses
Use-Case 2: Students have made a decision on the course and are now looking to shortlist the universities
Use-Case 3: Students looking to apply to the selected universities once they have taken the GRE
Use-Case 4: Students have received a decision from universities and are now making the necessary preparations
Out of these, use-case 2 seemed to be the most urgent problem to be solved, based on the interviews with the users, number of users who mentioned this as a problem and gap in the current alternatives used by users to solve for it.
Recommendations
For Use-case 2, I designed an MVP that would help the prospective students with:
Shortlisting universities
Making an informed decision based on solid consideration of a number of factors and not just rankings
Preparing a consolidated list of shortlisted universities to track the next steps
The Mockups for the MVP are attached in the detailed document.
Jumprope is a UGC platform, where users can create “How-To” content and post on other social media platforms
Context: IRCTC provides a wake-up call to the users 30 minutes before reaching the destination. Currently, users need to call 139 and give their details such as PNR, destination station etc.
Suggested Improvement: As a product, the option should be provided to users while booking the ticket online, just a check mark for a reminder call half an before reaching the train, reducing the redundancy for users having to call the authorities and proving the details that they already have. It's especially a good feature for people who are travelling alone.
An unconventional marketing campaign by Coca Cola
Coca Cola launched "Don’t buy Coca Cola" campaign for all the environment conscious consumers positioning itself as a company that cares for the climate change and waste management practices. The message read "Don't Buy Coca Cola If You Don't Help Us Recycle".
This was a brilliant move by Coca Cola because of 2 things:
People tend to do opposite of what they are told to do, in this case, the strong statement might actually persuade users to buy more Coca Cola.
It's a really strong statement and is therefore, likely to appeal to the conscience of consumers and make them more aware of environmental issues, while also establishing perception of Coca Cola as an eco-friendly brand.
Cross-promotion of products
Cross-promotion of products is when you utilise one of your widely known products to promote a newly launched or lesser known product. Jio used this concept in a beautiful way recently when they added a little plug in for playing a song on their Jio website. It was a nice change to be able to play a song while browsing a website. Jio did this campaign to promote Jio Saavn on their telecom website.
