MSc. Economics, B.E. Electronics and Communication
2017 - 2022
Ben Line Agencies
May 2019 - Jul 2019
Jul 2018 - Dec 2018
my case studies
Here is my take on the problem statements which were of particular interest to me. For ease of scanning, these have been structured as follows:
Developing a feature for users to invest their spare change
The aim of the feature is to invest the ‘digital spare change’ that the users accumulate while using PhonePe to conduct their transactions.
Number of Users opting for feature
Returns on Investment
Understanding the Business
PhonePe is India’s largest payments app with the highest MAUs. As more Indian’s get financially literate and realise the benefits of investing money, PhonePe has a first mover advantage in introducing a feature that allows users to invest money in small amounts in a safe and easy way. Interest in the stock market and investing has grown exponentially, people are looking for ways to get into investing albeit in a risk-free way. Currently there is no medium for users to invest their money on a small scale and without prior knowledge about the equity and bond markets.
User choices :
Users will opts into the feature, knowing that some of their money will be invested in the market.
The amount of money that will be invested into the portfolio will depend on user preference (Round off to nearest 5, 10 or 50)
Levels of risk to choose from, such as - risk averse, neutral, and risk loving. These will decide the securities and assets that will be part of their portfolio.
Portfolio (Gullak) interface :
Users will be prompted a notification that explains an extra amount will be deducted from their accounts to invest into gullak
Gullak will have simple display options to show total investments, total returns and daily returns