On Bikayi, both buyers and sellers have different behavior, motivation and preferences to use the product. So I approached both user groups differently.
For Vendors, I tried to identify the barriers that are stopping them from increasing their sales rapidly and recommended the solutions that would increase the awareness about the vendor's online store to the buyers.
For Buyers, I targeted the user group that are trying to shop things online from their local vendors. I curated the recommendations that would increase the discoverability of the vendor's online store to the potential buyers. Also, I focused on improving the ease of buying products on Bikayi.