Improving Netflix's referral program by using behavioral / motivational strategies
Metrics
Increase user acquisition
Increase user conversion
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Approach
I used two different strategies involving behavioral and motivational change to improve referral
The first approach was using Fogg behavioral model and the three components of this model are trigger, ability and motivation
The second approach was using hooked model by Nir Eyal and the components of this model are trigger, action, reward and investment
Recommendations
Improve referrals by using Fogg behavior model
Netflix can have a referral strategy wherein, the user can share the movie that he has watched with his friends/family not already on Netflix.
The incentive for the referral is that he/she can watch up to 3 series or 1 movie recommended by the referee for free.
Every successful referral gets the referee 2 series or 1 movie free after subscription period ends and also the chance to be part of ‘best recommends’ in his circle
Recommendations
Improve referrals by using hooked model Nir Eyal
Netflix can have a brief trivia session which can be triggered either after watching a movie/series or at a select time and day.
Netflix can tie up with Swiggy or Zomato and upon successful answering of trivia, the user is rewarded with a snack to ‘Netflix and chill’
For the user to be rewarded, he has to share the same trivia link with a friend
After successfully answering trivia, the referred user has to create account to avail the reward
Zalando is a leading european fashion and lifestyle e-commerce company based in Germany
Metrics
Increase cart additions
Reduce time in add to cart
Increase user acquisitions
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Approach
Improving product discovery on Zalando's web platform
Keeping Zalando's vision in mind, I assessed current journey in Zalando's web platform leading to product discovery
In order to improve users finding the right product and users finding the right products quickly, current pain points which made the goal difficult were identified
Recommendations
Improving current product discovery
Improved search results screen which handles misspelled keywords
Improved search result screen which provides better recommendations
Improving current product discovery
‘Ask Zalando’ is an AI based chat with Zalando’s fashion advisors.
Users can select a fashion advisor of choice and based on user’s preferences, the feature will show all the recommendations in an engaging manner.
The AI will also store the user’s preferences and recommend better products in future.
How does headspace app use product psychology to keep users engaged?
In a world full of social validation, cluttered information and gratification apps, let’s explore headspace app that is trying to make us more mindful and present
Why is bikayi app trusted by more than 2 million small business owners for their digital transformation?
Bikayi helps store owners to set up an online store within minutes and sell products digitally
Easy creation of product catalogue that can be shared as whatsapp message, website, images, video and pdf
In depth analytics is provided to the store owner to understand customer's mind
Easy acceptance of payments via different modes
Store owners can easily generate promo codes so that customers can avail offers
Store owners can add their team for better management
Provision of marketing tools to store owners to better market their products
How inshorts app has become the leading new source for today's millennials?
Inshorts is a news app that selects latest news from multiple national and international sources and summarizes them to present in a short and crisp 60 words or less format
Target group which are millennials and young professionals are pressed for time and hence short and summarized news serves them best
On-boarding involves just one step of choosing either English or Hindi language
The UX incorporates easy swipe mechanism for next news item, previous news items, more of news item and for settings
Each news items can be marked for relevancy and frequency of such category to be shown in future
'Insights' feature gives crisp and short information about trending topics and can be accessed in easy 'swipe left for more' format
How does headspace app use product psychology to keep users engaged?
Headspace app is a guide to mindfulness in everyday life, where world class experts including co founder, Andy Puddicombe helps users to focus, stay calm and create balance in one's life
Partnered with Netflix to showcase headspace users journey and led to social proof for new potential users
Consistency in tabs and colour throughout the app and even have a tab named 'today' since goal is to have users meditate daily
Sleep tab took centre stage and rightly so because the users use the app to sleep more than to meditate
Having world class experts and Andy Pudicombe, the co founder himself being a guide on the app greatly added to authority bias
The meditation session and sleep story session have immersive visuals and limited choices to keep cognitive load low
All meditations and stories are placed in neat logical categories to make selection easier
How does MyGate app make gated communities secure and more convenient for residents?
MyGate resident app is a gated community software that offers innovative features to help simplify daily chores and improve security standards
Easily generate and share a passcode with a friend or family member for a hassle free entry into the apartment complex
Easily intimate security of an expected food delivery or cab and allow seamless entry
View log of all entries in one place and filter by date, time etc
Easily issue gate pass on app and intimate security of items given to help, service personnel etc
View availability of different services or help available in your community like cooks, maid etc
Make society related payments and be aware of society related notices on noticeboard
