Here is my take on the problem statements which were of particular interest to me. For ease of scanning, these have been structured as follows:
Increasing the likeliness of purchase for high intent users
Tata CliQ is an Indian-origin e-commerce portal
Increase in the number of order per visits in a month
Identifying the Pain-points
For the purpose of this document we will focus on ‘Advisory/Collective feedback & Acceptance’ as the factor to influence 'User Intent to buy' because out of the other four aspects, three i.e Delivery Time, Pricing & Assortment are business problems and the Navigation through the App is smooth without much deviation from the ‘user expectation’.
Identified the main problem and broke it down further into sub problems which are - 1) No feedback mechanism in case of 'no rating products' 2) Difficulty in comparing similar products 3) Product Ratings are not trustworthy 4) Look & Feel of the product is missing as compared to Offline shopping 5) Product Descriptions are very tedious 6) No awareness on the return/exchange policies
Social CliQ - Taking advice from friends/family before buying the product
What does it solve - Helps users involve friends in the decision making of buying products online to ‘spread risk of a wrong buy’ and get ‘social approval before buying’
Feature Detail - Friends can be added from the user's social network which would give the user recommendations in form of results displayed from a small questionnaire which will be asked when the user wants to buy a product.
Building comparison charts for similar products
What does it solve - The difficulty in choosing ‘one product over the other’ by comparing them side by side
Feature Detail - On each Product Display page, the user is shown ‘Compare with similar products’ below the ‘product details’ & the ‘return policy’. The first product shown will be the product which is being viewed currently. The next product will be a similar comparable product. The user can scroll sideways to see more similar products. The product which is being viewed (i.e placed as the first product in the ‘Compare with similar products’ feature) will remain whereas the second product can be switched by a side scroll. The user cannot add products from their end.
Introducing ‘Trend Zone’
What does it solve - The confusion of ‘what to buy’ by showing products which are trending or are preferred by a lot of users which eases the process of selection
Feature Detail - The homepage will show two things 1. The Categories which can be clicked to view trending products specific to that category. 2. Below this, an overall list of 40 products from all categories which are trending across the portal. The trending products will initially be curated by Number of orders per day.
Small infographic explaining all the features in a single image
What does it solve - Ensures that the cognitive load of reading through each and every information on the Product Display Page in order to know the product is reduced
Feature Detail - An image containing all the major details of a product i.e - technical specifications, how to use, warranty details, helpline number will be added in the Product Images so that it summarises the product description.
Adding a ‘clickable tag’ showing returnable/ non- returnable on product pages
What does it solve - Ensures that users are well aware of the return & exchange policy before ordering
Feature Detail - A clickable tag will be added below the ‘discount percentage’ tag on each Product Display Page. The text on this tag will be basis the product being returnable/non-returnable. On clicking a pop up will show ‘returnable/ Non - returnable’ as well as exchange policy along with the time period for which it is valid
Interactive Buying guides
What does it solve - the confusion of ‘what to buy’ according to their personal requirements
Feature Detail - The guides will clearly explain 1. Things to consider while buying the product 2. Different types of product (different aspects depending upon Category. For eg - Women shoes - Sportswear, boots, scandals, formals etc). These will entail clickable links and will be linked to respective filters in order to make the customer buy immediately with one click without going to the ‘Category homepage’ or searching for it on the ‘search bar’
Improving farmer engagement and retention on the DeHaat farmer App
DeHaat is an Indian origin full stack Agri-tech startup
Increase in the number of visits on Crop Manuals per month
Increase in the number of users getting soil testing done
Increase in the inputs bought per user in a quarter
Understanding the existing Initiatives
Given that DeHaat aims at becoming the best 360 degree solution for the farmer, We have tried to go through the farmer journey on the App to figure out the services presently offered by DeHaat. The services presently are:
Analysing the complete user journey, we came up with pain points at every step on the user journey from Onboarding, Content Consumption, Community to Input Buying and contacting DeHaat.
Crop wise case studies of estimated total income along with best practices
The user will be able to estimate the total income which he/she can get out of the land area he/she has This can be done by inputing 6 basic parameters along with the soil report To reach that income, the farmer can go through the detailed crop manuals to understand the best practices
A small game immediately post on-boarding where users are encouraged to get the ‘soil testing’ done. They will then be shown a small animated video on why soil testing is very important and how does it benefit the farmer. Post the real testing, the results will be shown via this game, where very actionable insights will be listed with advisory on how to better production. This will also be accompanied with buying links of Inputs to directly order. The user can also upload a soil testing file to give insights by text auto-reading
User to enter inputs and the dashboard shows stats for clear decision-making
The users can enter the Inputs they want to buy along with location where we show them the complete list of that Input - different types, brands etc along with what is it suited for and what is it not along with ratings and prices The Input brands/types will be arranged according to an algorithm which would consider ratings, prices, location relevance, recently bought etc
Structured Videos on how DeHaat helps farmers
Step-by-step video guide on how a farmer can benefit from DeHaat. This will include like an Infographic which will be clickable to take users to relevant topic/video FAQ’s on all the kinds of doubts a farmer can have post the onboarding process. An example case study of how a farmer actually uses the App daily (Video as well as text)