Normal Banner Ads are no more an effective way of digital Advertising due to *Banner Blindness*. All of us are so much used to watching banner ads that we tend to completely ignore them. I never notice the banner ads on top left or bottom of the websites which I use for reading news and stuff. Simply clicking on 'X' whenever I see an in-stream banner Ad on the bottom section of YouTube video player, has become like muscle memory for me. To counter this, smarts players are using plugins or interactive banner Ads.
Some smart players also use *click-baits* to increase their *CTR(click through rate).* Notice the red colored 'X' in *Image 3,* clicking it will lead you to advertisers page. The actual cancel button is on the right.
Instagram Shop
Came across this feature today. You might notice some Insta posts with the 'Shopping Bag' icon on top right. Tapping on it leads to the post where you see 'View Products'option on bottom left and few circles marked on the listed products. Circles dissappear after some time. Tapping on any of these product leads us to a shopping page hosted on Instagram itself. Instagram is expanding its horizon day by day.
Messenger Video call filter finder
While video calling on messenger and playing around with filters, I have faced this problem of searching which filter my friend is using. I noticed this feature(dont know when did messenger updated with this feature) where you can see which filter is being used by your friend, or friends in case of a group call.
Whatsapp has QR code
Whatsapp has QR code feature for your profile. Anyone who scan this QR can easily add you to their contacts.
Interesting thing that I noticed that when you tap on QR icon(Image 1) and land on to Image 2, your screen brightness gets to its highest level automatically.
This enables easily scanning. Whatsapp has paid attention to such minute details!!
