BITS Pilani, Pilani
B.E. Electricals and Electronics, M.Sc. Chemistry
2017 - 2022


Product Intern
MX Player
May 2021 - Jul 2021
Strategy Consultant
May 2020 - Jun 2020
Market Research and Analyst
IMARC, Noida
May 2019 - Jul 2019

My Projects

Share-Do Well Do Good Leadership Programme
  • Co-ordinated with international students to analyze the impact of COVID-19 on manufacturing sector and propose a mitigation plan
Design/Structure of Probes for detection of Nitro-Aromatic Explosives
  • Compiled various aspects of molecular design useful in preparing fluorescence based probes for effective detection of Nitro-Aromatics explosives
Modelling and Simulation of Electrical Appliances
  • Created a Simulink model to replicate the actual current waveform as they transition to steady state

My Product Observations

Why is Spotify so successful?
Spotify is a audio streaming application, launched in 2008. It has revolutionized the field of music content and audio streaming.
  • Solves the problem of having to download music from various sources or resorting to piracy. A playlist is just a click away.
  • Remarkable usage of Machine Learning to customize it's user experience.
  • Simple pricing plan, having revenue streams through advertisements as well as premium memberships, enabling its expansion in countries favoring SVOD as well as AVOD distribution systems.
  • Adopted differentiated pricing strategy for expanding into different countries.
  • Expansion into various other forms of content like podcasts after acing delivering music.

My Publications

No items found.

Mini Case Studies

What can Facebook do to improve its search monetization?

Facebook is not a go to place for searches as compared to Google. Being a product which has transcended the barriers of age and location, it’s difficult to narrow down a particular user persona. However, by leveraging personal and detailed behavioral data about its users, Facebook can provide better search results than Google. Social data like checking into a certain store or restaurant, posting a picture of a newly bought product, traveling to a certain location can be used to enhance the recommendation based system. Monetization models such as search ad and call-to-action fees can be applied to this feature.

How can Facebook design its home screen feature to increase engagement and fufill user needs?

Facebook launched a home screen feature in 2013. It failed because accessing any other app required many clicks. A vital need is to open the most appropriate app automatically and devise a quicker way of switching apps. One design could be to display the content of the most frequently used apps in a table view and listing the apps in order of importance to the user which they can scroll and select the app they want to display in full-screen mode. Facebook app, Messenger, Instagram, WhatsApp, etc can be displayed at the bottom enabling easy access to Facebook services.

Achievements & Extra Curriculars

  • Winner of ‘Ode to the Leaders’ competition organized by ISB through which I attended a two day conference, the ‘ISB Leadership Summit’ at ISB, Mohali
  • Start-Up Manager, ShARE, BITS Pilani Chapter
  • Secretary, Karaoke Club, BITS Pilani
  • Content Head, Collaborations Team, Department of Art, Design and Publicity
  • Volunteer at SRM Foundation for teaching underprivileged middle school children.