Facebook is not a go to place for searches as compared to Google. Being a product which has transcended the barriers of age and location, it’s difficult to narrow down a particular user persona. However, by leveraging personal and detailed behavioral data about its users, Facebook can provide better search results than Google. Social data like checking into a certain store or restaurant, posting a picture of a newly bought product, traveling to a certain location can be used to enhance the recommendation based system. Monetization models such as search ad and call-to-action fees can be applied to this feature.
Facebook launched a home screen feature in 2013. It failed because accessing any other app required many clicks. A vital need is to open the most appropriate app automatically and devise a quicker way of switching apps. One design could be to display the content of the most frequently used apps in a table view and listing the apps in order of importance to the user which they can scroll and select the app they want to display in full-screen mode. Facebook app, Messenger, Instagram, WhatsApp, etc can be displayed at the bottom enabling easy access to Facebook services.