Twitter Super Follow gives monetization opportunity to creators on the platform and brings in additional revenue for Twitter
Super Follow allows creators to have content behind a paywall
Creators come on Twitter for distribution, but have to depend on other platforms for monetization.
Especially writers, podcasts, analysts, comedians, and other intellectual creators.
A lot of other monetization platforms don't have as good distribution as Twitter.
IMDB released new homepage which was under development, even before completing the development.
This was to get feedback from regular users on the new design and features
Unlike most websites, IMDB asks you to ""get a sneak peek of new version"" causing the user to click it and get delighted. A user might not have noticed it otherwise. (Most websites show new version and give an option to view the old version)
They are getting feedback for completed parts while development is still going on. That's brilliant. It's the most agile and lean it can get.
Upstox gives a chance to win a free stock on completing sign-up.
Great way to nudge the user to complete the signup process
Financial apps have typically a very lengthy registration process.
