I think this is pretty nifty implementation of a signal prompt - the visitor most probably visited the site in search of content they provide and just as he/she finishes reading it, this prompt will pop-up as the cursor is taken out of the website screen.
So if prompted, there’s a good chance of user conversion here!
Persona of choice: Active Adopters
User pain points:
User persona of choice: Heavy and moderate users
Customer journey: User opens app --> Searches for the product --> Scrolls the list of products presented (applies filters of necessary) --> clicks on the product --> Scrolls the product page--> Clicks on "Wishlist"
Product stage: Growth
Target metric: Engagement
I'll start by mapping user need with the services Amazon Alexa offers, then we'll move to metrics for quantifying the effects.
User needs --- Service: