My approach for such a problem would be to understand the significant user segments using Netflix and their pain points. I would then analyze which pain points aren't getting enough attention. For this example, one major user group for Netflix would be college/university students. A pain point that I find is the inability to watch content together on Netflix. Given the backdrop of Covid-19 and the troubles that social distancing brings with it, I think a feature that allows users to chat or video call while streaming their favourite shows would be a massive plus to Netflix.
My approach for such a problem would be to first define the scope of the commitment, then identify and analyze the variables in the system and finally set goals and define a timeline. For this example, I think there are a few variables that are of the utmost importance. Given that the driverless car technology is fairly new, making sure that suitable conditions like good roads, educated drivers(traffic), etc will enable the cars to perform better. I would therefore recommend that the service be started as a work to home cab service in Tier 1 cities in India.