IIT(BHU) Varanasi
B Tech
2018 - 2022


Data Intern
May 2020 - Jul 2020
Business Research Intern
FMS Delhi
Apr 2020 - May 2020

My Projects

Will Electric 3-wheelers be the Norm in India? | Valeo, France
  • Led a team of 8 members to scrutinize 3-wheeler EV market in India.  Studied and analysed 20+ research papers on two different business models.
  • Communicated & documented feedback from 3 major companies in the EV market.
  • Blueprinted a leasing and battery swapping business model for Valeo.
HealthNext - A voice-enabled Portable Scribe engineered to assist Doctors
  • Worked on the wireframing (using Figma) of the web-app along the lines of ESI handbook.
  • Piloted in East UP's largest hospital - Sir Sunderlal Hospital. Ideated on new features - find the nearest medical office, make an appointment, which are currently being worked upon.
  • Stood 4th from over 100+ global teams at 2020 John Hopkins Healthcare Design Competition.

My Product Observations

Zomato is social-proofing its restaurants
  • Zomato is playing with the psychology of customer by social-proofing it's restaurant listing page.
  • A common scenario is when you convince yourself to order something from a restaurant post-COVID-19, but you are not sure if it's safe. Despite no-contact delivery and all sanitisation practises mentioned in the app, you need one more convincing point before you place your order.
  • Zomato helps you complete this last step by showing "XYZ number of people have already ordered from this place". Now you know that you are not the only one ordering from here post lockdown. A great way to convince people!
Sony Liv now shows cricket match highlights using web stories
  • Web Stories immerse readers in fast-loading full-screen experiences. Easily create visual narratives with engaging animations and tappable interactions. The Web Story format (formerly AMP Stories) is free, and  is available for everyone to try on their websites. They can be shared and embedded across the web without being confined to a closed ecosystem or platform.
  • Sony Liv cleverly used web stories to show India v/s Aus cricket match highlights (a perfect dish for stories) to engage the user in a teasing manner. Stories are indeed a blueprint of the dynamic, fast-moving world we live in.

My Publications

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Mini Case Studies

How would you increase user retention in Uber?

Users (typically price-sensitive) usually search for places via Google and then check fare prices in Uber/Ola/other applications and decide accordingly. There is multiple back-and-forth between Google and other ride-hailing applications (low customer switching cost), and with competitive prices, Uber loses out on some customers here.

To reduce this drop-off, a new feature would be built. After opening the app, the user enters a price range and type of place to visit (e.g., restaurant), and Uber presents a list of places to visit. There would be filters (price, popularity, previously visited, etc.) to sort the list according to user needs.

Achievements & Extra Curriculars

  • Joint Secretary | Business Club, IIT(BHU) - In charge of the Club's product wing, revamped online content delivery making it more targeted. Overall in-charge for designing and formatting the maiden IIT(BHU) Institute Casebook.
  • ShARE Leadership Program of Excellence Asia Regionals 2020 - Our team represented IIT(BHU), and bagged the first position among over 15 teams.
  • Inter IIT Cultural Meet 2019 - Our team secured the first position in Design and Digital Arts category at Cultural Meet 4.0, IIT Bombay.
  • Technex'20 - Secured third place and was awarded Best Articulator in Industrial Enigma, an event to encourage Entrepreneurial Ideas.
  • BASH'19 - Stood first in BASH (Business Associates' Special Hours), an intra-college event that hosted events in three major spheres - economics, strategy and trading.