The problem it solves for me 1. Space Efficient 2. Improves Convenience 3. Reduce Distraction 4. Lesser wait time 5. Help me stay focused.
Some of the pain points that I have observed are:
The solution for these pain points can be:
To solve this, I would first identify user segments, prioritize them based on the size and impact.
Three segments 1. People who vote regularly. 2. Sporadic voters 3. Never votes.
I will select Sporadic voters because of the size of the segment and if influenced, they would most likely go and vote.
Problems: 1. Why to vote 2. How to vote 3. Where to vote 4. Whom to vote.
To solve this, I will focus on people looking for services in their local neighborhood.
And tend to go on Fb to search and find them.
Major Pain points for these users:
The way I will try to monetize search while solving these pain points.