Amazon Kindle
The problem it solves for me 1. Space Efficient 2. Improves Convenience 3. Reduce Distraction 4. Lesser wait time 5. Help me stay focused.
Some of the pain points that I have observed are:
The solution for these pain points can be:
To solve this, I would first identify user segments, prioritize them based on the size and impact.
Three segments 1. People who vote regularly. 2. Sporadic voters 3. Never votes.
I will select Sporadic voters because of the size of the segment and if influenced, they would most likely go and vote.
Problems: 1. Why to vote 2. How to vote 3. Where to vote 4. Whom to vote.
Solution:
To solve this, I will focus on people looking for services in their local neighborhood.
And tend to go on Fb to search and find them.
Major Pain points for these users:
The way I will try to monetize search while solving these pain points.